Kai-Markus Müller
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Kai-Markus Müller

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Prof. Dr. Kai-Markus Mueller, PhD Kai-Markus Mueller is Professor of Consumer Behaviour at HFU Business School of Furtwangen University in Schwenningen, Germany, as well as Director of Pricing Research with Dutch consumer neuroscience pioneers Neurensics. Kai is also a board member and advisor for various start-ups. Before being appointed as a professor, Kai founded a start-up and developed NeuroPricing™, a suite of neurotechnology-based methods to measure and model the optimal price – meanwhile acquired by Neurensics. Previously, Kai has gained experience both as a neurophysiologist at the US government and as a strategy consultant with an international management consultancy. He holds a PhD in neuroscience. He is a book author, has given 100+ keynotes, and published more than 40 papers. His work has been featured by Forbes, Businessweek, ZDF, Der Spiegel, and many more. www.kai-markus-mueller.com
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