Jared T. Ross
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Jared T. Ross

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As a former MBA professor (University of San Francisco) turned Chief Propaganda Officer, I build ethical propaganda campaigns that create demand and shape public opinion for my corporate clients. I've brought my expertise into consulting work with organizations, blockchain projects, solopreneurs, viral music artists, professional athletes, and global thought leaders like 19Keys to drive demand & solidify their market position. My work is centered around the belief that there is no such thing as a product. There is only a story to sell. Marketing sells products and services. But propaganda sells a narrative. A belief system. After studying how movements, cults, and governments have shaped public opinion for centuries, I developed the Mass Narrative Engineering framework—a systematic approach you can see billion-dollar organizations (ex: De Beers) using to make their competition irrelevant through story, not product features. Currently producing "Propaganda is Real"—a documentary exposing how narrative engineering shapes everything we buy, believe, and become.
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  • The NFT Equation cover art

    • The NFT Equation

    • How to Navigate & Profit in the NFT Space as a Beginner, Investor, or Artist
    • By: Jared T. Ross
    • Narrated by: Ash Ryland
    • Length: 3 hrs and 45 mins
    • Release date: 25-04-2022
    • Language: English
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