Revolutionary health leader JJ Virgin is a triple-board-certified nutrition expert, Fitness Hall of Famer, and 4-time New York Times bestselling author. She has launched two multimillion-dollar businesses, including a 7-figure personal brand, and is a 3x Inc. 5000 Founder and top 10 finalist for the John C. Maxwell Leadership Award. As an authority on transformational leadership, JJ has coached some of the biggest names in health and helped transform the lives of millions worldwide.
She’s also the Chair of A4M’s Profitable Practice Blueprint, Chief Metabolic Health Officer for Lindora Metabolic Health and Wellness, and the Nutrition & Fitness Speaker for Tony Robbins (Life Mastery and Unleash The Power). JJ is also on the Advisory Board for the Integrative Healthcare Symposium and is the Founder of the Health Business Growth Collective (formerly Mindshare), the most influential community of health entrepreneurs, credited with launching more New York Times bestsellers, PBS specials, and 7-figure health brands than any other organization in the health and wellness industry.
JJ is a Certified Nutrition Specialist, Board Certified in Holistic Nutrition®, Certified Personal Trainer—and a passionate advocate for the healing power of food, muscle, and mindset.
She is leading a bold new conversation around aging, mindset, and metabolism—anchored in her signature concept Muscle Changes Everything and the inspiring shift from “aging gracefully” to Aging Powerfully. Her mission is to challenge outdated weight loss models, help people and practitioners build strength from the inside out, and empower them to take control of their metabolism, health span, and long-term resilience.
JJ has co-hosted TLC’s Freaky Eaters, served as the nutritionist for Dr. Phil’s Weight Loss Challenges, and appeared on The TODAY Show, PBS, Dr. Oz, Rachael Ray, Access Hollywood, and more. She regularly speaks to audiences of 10,000+, has shared the stage with Tony Robbins, Seth Godin, Lisa Nichols, and Gary Vaynerchuk, and teaches for Tony Robbins’ Life Mastery Program.
She is the author of The Virgin Diet, The Virgin Diet Cookbook, JJ Virgin’s Sugar Impact Diet, JJ Virgin’s Sugar Impact Diet Cookbook, and Warrior Mom: 7 Secrets to Bold, Brave Resilience—a moving memoir of her fight for her son’s life after a near-fatal accident.
Her top-ranked podcast, Well Beyond 40, has surpassed 23 million downloads, and her health content reaches millions across Instagram, YouTube, TikTok, and Facebook. JJ continues to lead the future of health and wellness through powerful education, bold advocacy, and transformational leadership.
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