Ellis Franks
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Ellis Franks

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Ellis Franks is an author, system architect, and endurance athlete whose work is driven by a single, powerful philosophy: Reject Mediocrity. Drawing from his experiences as a U.S. Air Force veteran, a multi-time Ironman and ultrarunner, and an innovator in the tech world, Ellis crafts stories and systems designed to help individuals break through perceived limitations and build a legacy based on core values. His writing spans multiple genres, each exploring this central theme. In Always Leave An Airman Behind: A Real Story of Surviving The Crab Leadership Culture, he shares a raw, real-world story of resilience against systemic challenges. He provides a roadmap for aspiring entrepreneurs in The Next Bezos: Your Guide To Entrepreneurship and offers a bold cultural critique in The Persecution of Core Values: How Hollywood, Rap Culture, Silicon Valley, & Social Media Are Destroying America. His core philosophy is detailed in Reject Mediocrity: Never Settle For Status Quo. With the "Ellis Abel Learns" series, beginning with Ellis Abel & The Scary Playground, he translates these powerful lessons on character and courage for the next generation. As a dedicated Ironman and ultrarunner who competes in numerous ultra-distance events annually, Ellis lives the principles of discipline and endurance he writes about. When he's not training or writing, he applies these principles as a system architect, creating innovative digital platforms designed to foster human performance and growth. Through his books, systems, and personal example, Ellis is dedicated to providing individuals with the tools and inspiration to build their own legacy and achieve the impossible.
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