Ellen Naylor
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Ellen Naylor

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Ellen's insatiable curiosity led her to competitive intelligence. She loves to hear people's stories, and somehow they sense this. She is one of America's pioneers in competitive intelligence and Win/Loss analysis, which stems from her extensive sales experience. There she learned that customers and those who chose a competitor were a great source of competitive, product and market insight. Ellen conducted her first Win/Loss analysis project in 1989. Over the years, she noticed that every time companies made the changes she recommended from Win/Loss analysis, they made more money. She wrote this book to help you improve your win rates and customer retention through her 12-step Win/Loss analysis process, which also includes her inside tips and secrets. Ellen's company, The Business Intelligence Source, helps companies develop competitive intelligence programs, win/loss analysis, market opportunity analysis and elicitation collection skills. She has given workshops and presentations on these topics for 25 years. Learn more: http://thebisource.com.
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  • Loosen Their Lips cover art
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    • Loosen Their Lips

    • How to Capture the Information You Seek During a Conversation
    • By: Ellen Naylor
    • Narrated by: Ellen Naylor
    • Length: 6 hrs and 20 mins
    • Release date: 04-06-2026
    • Language: English
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