David A. Aaker
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David A. Aaker

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I am the Vice Chair at Prophet, a global brand and marketing consulting company that is on the forefront of branding issues, and Professor Emeritus of Marketing Strategy at the Haas School of Business at UC Berkeley. I blog at Aaker on Brands (http://www.davidaaker.com). I live in Orinda, California near my three daughters and seven grandchildren and try to do a lot of biking and just enough golfing. My professional passion is understanding brands and helping firms build brands and brand portfolios. Formal Bio David A. Aaker is the Vice Chairman of Prophet and Professor Emeritus of Marketing Strategy at the University of California Berkeley Haas School of Business. He is the winner of five career awards for contributions to the practice and science of marketing, including the Paul D. Converse Award, the Vijay Mahajan Award, the Buck Weaver Award, the Sheth Foundation Medal and being named to the NYAMA Marketing Hall of Fame. He has published over 100 articles and 18 books that have sold well over 1 million copies and been translated into 18 languages, including Strategic Market Management, Building Strong Brands, Brand Leadership (co-authored Erich Joachimsthaler), Brand Portfolio Strategy, From Fargo to the World of Brands, Spanning Silos, Brand Relevance, Aaker on Branding, Creating Signature Stories, Owning Game-Changing Subcategories and The Future of Purpose-Driven Branding. Named one of the top five most important marketing/business gurus in 2007, Aaker has won awards for the best article in the California Management Review and the Journal of Marketing (twice). A recognized authority on brand strategy, he has been an active consultant and speaker throughout the world. He regularly blogs at davidaaker.com and on Linkedin.
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