Showing results by publisher "Simon & Schuster Audio" in All Categories

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

With this newest edition of French 1, we reflect the general trend in France toward casual interaction and have updated vocabulary and structures. What you are learning is neither stilted “textbook” French, nor “street” French, but rather everyday French as spoken in France. This course includes Lesson 1-5 from the French Level 1 program featuring 2.5 hours of language instruction. Each lesson provides 30 minutes of spoken language practice, with an introductory conversation, and new vocabulary and structures.

In ancient texts, there are stories about men who struck from the shadows, seemingly beyond the reach of death itself. These men were considered part angel, part demon. Their loyalty was to their families, their friends, and their kings. You crossed these men at your peril. And once crossed, there was no crossing back. They were fearless; men of honor who have been known throughout history by different names: Spartan, Viking, Samurai.

When Ann Woodward shot her husband, banking heir Billy Woodward, in the middle of the night in 1955, her life changed forever. Though she claimed she thought he was a prowler, few believed the woman who had risen from charismatic showgirl to popular socialite. Everyone had something to say about the scorching scandal afflicting one of the most rich and famous families of New York City, but no one was more obsessed with the tale than Truman Capote.

For almost two years now, Kiera’s boyfriend, Denny, has been everything she’s ever wanted: loving, tender, and endlessly devoted to her. When they head off to a new city to start their lives together - Denny at his dream job and Kiera at a top-notch university - everything seems perfect. Then an unforeseen obligation forces the happy couple apart. Feeling lonely, confused, and in need of comfort, Kiera turns to an unexpected source - a local rock star named Kellan Kyle. At first, he’s purely a friend she can lean on, but as her loneliness grows, so does their relationship. And then one night everything changes....

This course includes lessons 11 to 15 from the French Level Two program featuring 2.5 hours of language instruction. Each lesson provides 30 minutes of spoken language practice, with an introductory conversation and new vocabulary and structures. Detailed instructions enable you to understand and participate in the conversation.  

"In the summer of 1991 I was a normal kid. I did normal things. I had friends and a mother who loved me. I was just like you. Until the day my life was stolen. For eighteen years I was a prisoner. I was an object for someone to use and abuse. For eighteen years I was not allowed to speak my own name. I became a mother and was forced to be a sister. For eighteen years I survived an impossible situation. On August 26, 2009, I took my name back. My name is Jaycee Lee Dugard. I dont think of myself as a victim. I survived...."

In 1961, at the height of the Cold War, the United States severed diplomatic relations with Cuba, where a momentous revolution had taken power three years earlier. For more than half a century, the stand-off continued—through the tenure of ten American presidents and the fifty-year rule of Fidel Castro. His death in 2016, and the retirement of his brother and successor Raúl Castro in 2021, have spurred questions about the country’s future. Spanning more than five centuries, Cuba provides us with a front-row seat as we witness the evolution of the modern nation.

In Believe It, Jamie Kern Lima, founder of IT Cosmetics, shares the wild but true story of how a once-struggling waitress turned her against-the-grain idea into an international best-selling sensation, eventually selling the company for more than a billion dollars and becoming the first female CEO of a brand in L’Oréal’s 100-plus-year history.

In the second book of the Uglies series, Tally's Pretty. And everything's changed. The new, Pretty Tally is totally happy right where she is. She doesn't think she needs any kind of cure at all. When someone from her Ugly life shows up with a message, Tally has a hard time listening. Did she really promise to give all this up? Is she bound by a promise she made when she was a different person?

In the 1950s a young Indianapolis minister named Jim Jones preached a curious blend of the Gospel and Marxism. His congregation was racially integrated, and he was a much-lauded leader in the contemporary civil rights movement. Eventually Jones moved his church, Peoples Temple, to Northern California. He became involved in electoral politics and soon was a prominent Bay Area leader.

The definitive biography of the most successful female broadcaster of all time—Barbara Walters—a woman whose personal demons fueled an ambition that broke all the rules and finally gave women a permanent place on the air, written by bestselling author Susan Page.

100 Deadly Skills contains proven self-defense skills, evasion tactics, and immobilizing maneuvers - modified from the world of black ops - to help you take action in numerous "worst case" scenarios from escaping a locked trunk to making an improvised Taser to tricking facial recognition software. With easy-to-understand instructions, Emerson outlines in detail many life-saving strategies and teaches you how to think and act like a member of the special forces.

Anybody can get lucky. Nobody controls the odds like Billy Walters. Widely regarded as “the Michael Jordan of sports betting,” Walters is a living legend in Las Vegas and among sports bettors worldwide. With an unmatched winning streak of thirty-six consecutive years, Walters has become fabulously wealthy by placing hundreds of millions of dollars a year in gross wagers, including one Super Bowl bet of $3.5 million alone. Competitors desperate to crack his betting techniques have tried hacking his phones, cloning his beepers, rifling through his trash, and bribing his employees.

In the war-ravaged borderlands of Ukraine, a Russian mercenary unit has gone rogue. Its members, conscripted from the worst prisons and mental asylums across Russia, are the most criminally violent, psychologically dangerous combatants to ever set foot upon the modern battlefield. With all attention focused on the frontlines, they have pushed deeper into the interior to wage a campaign of unspeakable barbarity. As they move from village to village, committing horrific war crimes, they meet little resistance as all able-bodied men are off fighting the war.

Tagalog Level 1, Lessons 1-5 build on material taught in prior units. Each lesson provides 30 minutes of spoken language practice, with an introductory conversation, and new vocabulary and structures. Detailed instructions enable you to understand and participate in the conversation.

Regardless of what you do within your organization and the current circumstances of your life, the single most important fact is that you have the power to show leadership. Wherever you are in your career or life, you should always play to your peak abilities.This book shows you how to claim that staggering power, as well as transform your life and the world around youin the process.

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. 

When Stephanie Land set out to write her memoir Maid, she never could have imagined what was to come. Handpicked by President Barack Obama as one of the best books of 2019, it was called “an eye-opening journey into the lives of the working poor” (People). Later it was adapted into the hit Netflix series Maid, which was viewed by 67 million households and was Netflix’s fourth most-watched show in 2021, garnering three Primetime Emmy Award nominations. Stephanie’s escape out of poverty and abuse in search of a better life inspired millions.

Stephen A. Smith has never been handed anything, nor was he an overnight success. Growing up poor in Queens, the son of Caribbean immigrants and the youngest of six children, he was a sports-obsessed kid who faced struggles, from undiagnosed dyslexia to getting enough cereal to fill his bowl. As a basketball player at Winston-Salem State University, he got a glimmer of his true calling when he wrote a newspaper column arguing for the retirement of his own Hall of Fame coach, Clarence Gaines.