Showing results by narrator "Mike Cooper" in All Categories

On the Japanese island of Shikoku, amidst mountains, coasts, and bamboo forests, lies one of the worlds most sacred trails—the eighty-eight-temple pilgrimage. Inspired by Paulo Coelho, the author of The Alchemist, and driven by dissatisfaction with the day-to-day grind, Matt Jardine embarks on a journey in search of answers to life’s great questions, mysteries that confound us all. Heartfelt, accessible, humorous, and profound, what he discovers is that the hardest path is rarely the one we walk outside, but the one we walk within.

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

Some people are cleverer than others. This everyday observation is the subject of an academic field that is often portrayed as confused and controversial, when in fact, the field of intelligence holds some of psychology's best-replicated findings. This Very Short Introduction audiobook describes what psychologists have discovered about how and why people differ in their thinking powers. Drawing on largescale data, Ian Deary considers how many types of intelligence there are and how intelligence changes with age. 

These are easily the most challenging essays on the planet. Pinwill is an original conceptual thinker with a dry sense of humor and turn of phrase. Whether its politics, national economics, history, theology, or money, his writing all comes from somewhere different. You’ll need to buy his essays to discover whether you love or hate them.

The Ultimate History of the '80s Teen Movie goes behind the scenes of a genre where cult hits mingled with studio blockbusters, where giants like Spielberg and Coppola rubbed shoulders with baby-faced first-timers, and where future superstars Sean, Demi, and Tom all got their big break. Music, comedy, and politics all play a part in the surprisingly complex history of the '80s teen movie. And while the films might have been aimed primarily at adolescents, the best tackle universal issues and remain relevant to all ages.

We make choices all the time - about how to spend our money, about how to spend our time, about what to do with our lives. And we are also constantly judging the decisions other people make as rational or irrational. But what kind of criteria are we applying when we say that a choice is rational? What guides our own choices, especially in cases where we don't have complete information about the outcomes? What strategies should be applied in making decisions which affect a lot of people, as in the case of government policy?

The ancient Egyptians are an enduring source of fascination - mummies and pyramids, curses, and rituals have captured the imagination of generations. We all have a mental picture of ancient Egypt, but is it the right one? How much do we really know about this great civilization? This second edition of Ancient Egypt: A Very Short Introduction explores the history and culture of pharaonic Egypt, including ideas about Egyptian kingship, ancient Egyptian writing systems, and the history of Egyptology.

One hundred years after a milestone medical discovery, Insulin: The Crooked Timber tells the story of how insulin was transformed from what one clinician called "thick brown muck" into the very first drug to be produced using genetic engineering, one which would earn the founders of the US biotech company Genentech a small fortune. Taking the listener on a fascinating journey, starting with the discovery of insulin in the 1920s through to the present day, the book reveals a story of monstrous egos, toxic career rivalries, and a few unsung heroes.

The Romantic myth of Bohemia originated in the early nineteenth century as a way of describing the new conditions faced by artists and writers when the previous system of aristocratic patronage collapsed in the wake of the Age of Revolution. Without the patron system, the artist was free to move around, to seek an audience wherever fortune beckoned. This marketing model likening the artist's vagabond career to the "gypsy" life helps to explain part of the bohemian myth, but not all of it. This Very Short Introduction traces the myth of Bohemia through its various fictional manifestations.

This is a revised and updated edition of an award-winning book, recognized as the authoritative work on the subject of British food. It is a breathtaking attempt to trace the changes to and influences on food in Britain from the Black Death through the Enclosures, the Reformation, the Industrial Revolution, and the rise of Capitalism to the present day.

In Origin Story, medical historian Howard Markel recounts the two-year period (1858 to 1860) of Darwin's writing of On the Origin of Species through its spectacular success and controversy. Simultaneously, Markel delves into the mysterious health symptoms Darwin developed, combing the literature to emerge with a cogent diagnosis of a case that has long fascinated medical historians.

After a period of tremendous upheaval, it is necessary for organizations to transform alongside their employees and welcome new ways of working. While it is impossible to predict which changes will be successful, it is crucial for leaders to now ask: what should work look like to achieve productive, healthy, and safe organizations? In Brave New Workplace, Julian Barling argues that we should focus on creating environments in which employees can flourish, rather than relying on the resiliency of workers to withstand difficult working conditions.

In Regency England the eldest son usually inherited almost everything—while his younger brothers, left with little inheritance, had to make a crucial decision: What should they do to make an independent living? Historian Rory Muir weaves together the stories of many obscure and well-known young men of good family but small fortune, shedding light on an overlooked aspect of Regency society. This is the first scholarly yet accessible exploration of the lifestyle and prospects of these younger sons.

Not long ago, the Solar System was the only example of a planetary system - a star and the bodies orbiting it - that we knew. Now, we know thousands of planetary systems, and have even been able to observe planetary systems at the moment of their birth.

In today's society, work takes up a vast proportion of the time and energy of ordinary people. Although use of the phrase "work-life balance" is now commonplace in the media and ordinary conversation, people work longer hours than ever before. However, rather than purely a means to an end in terms of supporting oneself financially, the workplace is a place to develop skills and talents and build lasting friendships.

Life histories can be defined as the means by which individuals (or more precisely genotypes) vary their age- or stage-specific expenditures of reproductive effort in response to genetic, phenotypic, and environmental correlates of survival and fecundity. Life histories reflect the expression of traits most closely related to individual fitness, such as age and size at maturity, number and size of offspring, and the timing of the expression of those traits throughout an individual's life. Life-history research plays an integral role in species conservation and management.

On January 22, 1879, the British Army in South Africa was swept aside by the seemingly unstoppable Zulu warriors at the Battle of Isandlwana. Nearby, at a remote outpost on the Buffalo River, a single company of the 24th Regiment and a few dozen recuperating hospital patients were passing a hot, monotonous day. It seemed certain that the Rorke's Drift detachment would share the same fate. And yet, against incredible odds, the British managed to defend their station.

The more we ponder, the odder the world can seem. How do footballers get their shirt numbers? Why does having daughters make couples more likely to divorce? How do you move a horse from one country to another? What counts as a journey into space? The keen minds at the Economist contemplate all these questions and more in their quest for the globe's most extraordinary quandaries and conundrums, with bizarre facts and headscratchers that show the world is even stranger than we might have thought.

In some portraits of Henry VIII there appears another figure—a gaunt and morose-looking man with a shaved head. This is William or "Will" Somer, the king's fool, a celebrated wit who reportedly could raise Henry's spirits and spent many hours with him. Was Somer an "artificial fool," a cunning comic who could speak freely in front of the king, or a "natural fool," someone with intellectual disabilities, like many other members of the profession? Fool is the first biography of Somer—and perhaps the first of a Renaissance fool.

The 20th century saw a remarkable upsurge of research on drugs, with major advances in the treatment of bacterial and viral infections, heart disease, stomach ulcers, cancer, and metal illnesses. These, along with the introduction of the oral contraceptive, have altered all of our lives. There has also been an increase in the recreational use and abuse of drugs in the Western world. This Very Short Introduction, in its second edition, gives a nontechnical account of how drugs work in the body.