Showing results by author "Philip Kotler" in All Categories
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Marketing 5.0
- La technologie au service du consommateur
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan, and others
- Narrated by: Lucas Vauthier
- Length: 6 hrs and 55 mins
- Unabridged
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Livre audio incontournable du Père du Marketing moderne ! Découvrez « Marketing 5.0 : La technologie au service de l'humanité » qui repousse les frontières du marketing traditionnel. Dans cet ouvrage novateur, Philip Kotler et ses coauteurs explorent comment les avancées technologiques peuvent être mises au service de l'humain et transformer la pratique marketing. Aujourd’hui, cinq générations vivent ensemble sur la Terre, mais avec la montée en puissance des générations Z et Alpha, il est temps pour le marketing d’évoluer encore une fois. C’est l’heure du Marketing 5.0 axé sur la technologie.
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Marketing 5.0
- La technologie au service du consommateur
- Narrated by: Lucas Vauthier
- Length: 6 hrs and 55 mins
- Release date: 11-07-2023
- Language: French
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Non-member price: $21.99 or 1 Credit
Sale price: $21.99 or 1 Credit
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Marketing 5.0 (German edition)
- Technologie für die Menschheit
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Arvid Schalle
- Length: 6 hrs and 34 mins
- Unabridged
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Overall
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Performance
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Haben Sie Finger am Puls der Zeit - entdecken Sie das Marketing neu mit den einflussreichsten Bestsellerautoren und Management-Gurus der Gegenwart. Sie haben sicher schon von künstlicher Intelligenz, Robotern, Augmented Reality, Virtual Reality, neuronalen Netzen, Blockchains usw. gehört.
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Marketing 5.0 (German edition)
- Technologie für die Menschheit
- Narrated by: Arvid Schalle
- Length: 6 hrs and 34 mins
- Release date: 16-05-2023
- Language: German
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Non-member price: $21.99 or 1 Credit
Sale price: $21.99 or 1 Credit
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