Showing results by author "Christopher Cole" in All Categories
-
-
How to Achieve Your Own Personal IPO
- A Very Different Approach to a Legendary Career
- By: Category Pirates, Nicolas Cole, Eddie Yoon, and others
- Narrated by: Christopher Lochhead
- Length: 27 mins
- Unabridged
-
Overall
-
Performance
-
Story
The same way startups work hard to one day achieve a legendary liquidity moment and go public, the same can be said about individuals who achieve a certain level of autonomy and financial freedom in their personal lives. And in the wake of the 2020 COVID-19 pandemic, it’s clear this desire for freedom is more desirable than ever.
-
How to Achieve Your Own Personal IPO
- A Very Different Approach to a Legendary Career
- Narrated by: Christopher Lochhead
- Length: 27 mins
- Release date: 02-11-2022
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $5.99 or 1 Credit
Sale price: $5.99 or 1 Credit
-
-
-
No Ocean Strategy
- Why Sailing for Blue Ocean Is a Ticket on the Titanic
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Christopher Lochhead
- Length: 1 hr and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging. More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems.
-
No Ocean Strategy
- Why Sailing for Blue Ocean Is a Ticket on the Titanic
- Narrated by: Christopher Lochhead
- Length: 1 hr and 5 mins
- Release date: 21-10-2022
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $9.99 or 1 Credit
Sale price: $9.99 or 1 Credit
-
-
-
A New Category of Human
- How Native Digitals Are Transforming the $6 Trillion "Stuff" Business
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Jason DeFillippo
- Length: 36 mins
- Unabridged
-
Overall
-
Performance
-
Story
Category Neglect doesn’t come from people being stupid or lacking sufficient data and resources to spot the headwinds and tailwinds of the future. It comes from a refusal to acknowledge which direction the wind is really blowing.
-
A New Category of Human
- How Native Digitals Are Transforming the $6 Trillion "Stuff" Business
- Narrated by: Jason DeFillippo
- Length: 36 mins
- Release date: 19-12-2022
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $5.99 or 1 Credit
Sale price: $5.99 or 1 Credit
-
-
-
Martin Cooper: The Purpose of Technology
- The Father of the Cell Phone on Making Technology More Efficient and Accessible for All
- By: Category Pirates, Nicolas Cole, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
In 1973, Martin Cooper invented the cell phone. How? He started with a problem (the Chicago police needed an alternative to bulky two-way radios). He synchronized the magic triangle (product, company, and category design). He executed a lightning strike (a publicized call to his top competitor). And he won the category.
-
Martin Cooper: The Purpose of Technology
- The Father of the Cell Phone on Making Technology More Efficient and Accessible for All
- Narrated by: Jason DeFillippo
- Length: 23 mins
- Release date: 12-12-2022
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $5.99 or 1 Credit
Sale price: $5.99 or 1 Credit
-
-
-
The Art of Fresh Thinking
- How to Create Obvious & Non-Obvious Content
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 1 hr
- Unabridged
-
Overall
-
Performance
-
Story
Almost all thinking is reflexive (having an unconscious “reflex” in response) versus “reflective” (taking a moment to consciously reflect on how the past may have created a preexisting mental model keeping you from considering a new and different future).
-
The Art of Fresh Thinking
- How to Create Obvious & Non-Obvious Content
- Narrated by: Jason DeFillippo
- Length: 1 hr
- Release date: 05-12-2022
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $9.99 or 1 Credit
Sale price: $9.99 or 1 Credit
-
-
-
The Christmas Gift Growth Strategy
- How to Turn the Holiday into a Lightning Strike Marketing Event for Your Superconsumers
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
Christmas is a lightning strike for Christianity (not unlike how Salesforce created Dreamforce, their yearly conference). It happens once per year, and introduces the masses to the POV of Christianity ("Jesus died for our sins") without requiring any real religious participation. If you want to go to Christmas Eve mass, churches are open. And if you just want to Amazon Prime a bunch of gifts for your nieces and nephews and get drunk on spiked eggnog, God bless you!
-
The Christmas Gift Growth Strategy
- How to Turn the Holiday into a Lightning Strike Marketing Event for Your Superconsumers
- Narrated by: Jason DeFillippo
- Length: 41 mins
- Release date: 28-11-2022
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $5.99 or 1 Credit
Sale price: $5.99 or 1 Credit
-
-
-
Rethinking Black Friday
- A Different Approach to Discounting, Couponing, and Short-Term Marketing Promotions
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
A small start-up based in Chicago came up with a radically different idea to help small businesses generate buzz, awareness, and customer acquisition. These digital coupons were called Groupons. Ten years later, Groupon has become a thing of the past, with a market cap of less than $1 billion.
-
Rethinking Black Friday
- A Different Approach to Discounting, Couponing, and Short-Term Marketing Promotions
- Narrated by: Jason DeFillippo
- Length: 31 mins
- Release date: 14-11-2022
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $5.99 or 1 Credit
Sale price: $5.99 or 1 Credit
-
-
-
The Big Product Lie
- By: Category Pirates, Christopher Lochhead, Nicolas Cole, and others
- Narrated by: Jason DeFillippo
- Length: 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
Short, sweet, and jam-packed with incredibly valuable insights, this audiobook busts common product myths and shows how to make a place in the world for your product.
-
The Big Product Lie
- Narrated by: Jason DeFillippo
- Length: 53 mins
- Release date: 16-02-2023
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $5.99 or 1 Credit
Sale price: $5.99 or 1 Credit
-
-
-
Writer Business Models
- How Writers, Creators, And Thought Leaders Monetize
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Jason DeFillippo
- Length: 1 hr and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
Some writers don’t want to think about the money side. The question of how to monetize as a writer, creator, and thought leader is a bit loaded—because it requires you to address a deeper question, first.
-
Writer Business Models
- How Writers, Creators, And Thought Leaders Monetize
- Narrated by: Jason DeFillippo
- Length: 1 hr and 34 mins
- Release date: 11-01-2023
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $9.99 or 1 Credit
Sale price: $9.99 or 1 Credit
-
-
-
A Super of 1 Is a Super of 9
- How to Use Superconsumer Data to Anticipate New Areas of Business Growth
- By: Category Pirates, Eddie Yoon, Christopher Lochhead, and others
- Narrated by: Jason DeFillippo
- Length: 55 mins
- Unabridged
-
Overall
-
Performance
-
Story
In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30 percent to 70 percent more with you than other less enthusiastic customers. And in this “mini-book,” the pirates follow up with an equally groundbreaking discovery: A Super of one category is also a Super of nine others.
-
A Super of 1 Is a Super of 9
- How to Use Superconsumer Data to Anticipate New Areas of Business Growth
- Narrated by: Jason DeFillippo
- Length: 55 mins
- Release date: 11-01-2023
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $5.99 or 1 Credit
Sale price: $5.99 or 1 Credit
-
-
-
Content-Free Marketing
- How Marketers Got Duped into Saying Nothing, Everywhere (And Why It Is a Legendary Opportunity)
- By: Category Pirates, Nicolas Cole, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
The content marketing category is a $400 billion industry. And it’s estimated that by 2024, the content marketing industry will grow by another $270 billion, bringing the grand total to nearly $700 billion. But how much of the content being created (especially by enterprise companies and B2C companies) is actually worth reading? The truth is, most of it isn't.
-
Content-Free Marketing
- How Marketers Got Duped into Saying Nothing, Everywhere (And Why It Is a Legendary Opportunity)
- Narrated by: Jason DeFillippo
- Length: 48 mins
- Release date: 11-01-2023
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $5.99 or 1 Credit
Sale price: $5.99 or 1 Credit
-
-
-
Position Yourself or Be Positioned
- The Personal Category Design Playbook
- By: Christopher Lochhead, Eddie Yoon, Nicolas Cole
- Narrated by: Jason DeFillippo
- Length: 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
Oprah Winfrey is not a brand. Oprah is a Black woman who was born into poverty in Mississippi to a single teenage mother who used her challenging and troubling childhood to inspire her to create a new category of television talk show that evangelized a more intimate, emotional, and confessional form of media. She did something different.
-
Position Yourself or Be Positioned
- The Personal Category Design Playbook
- Narrated by: Jason DeFillippo
- Length: 48 mins
- Release date: 10-01-2023
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from Wish List failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Non-member price: $5.99 or 1 Credit
Sale price: $5.99 or 1 Credit
-