Showing titles in Public Relations
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Public Opinion
- By: Walter Lippmann
- Narrated by: John Clickman
- Length: 10 hrs and 59 mins
- Unabridged
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Walter Lippmann's Public Opinion (1922) argues humans can't fully grasp complex issues. We rely on simplified ideas (stereotypes) and media portrayals ("pseudo-environments") to form opinions.
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Public Opinion
- Narrated by: John Clickman
- Length: 10 hrs and 59 mins
- Release date: 29-02-2024
- Language: English
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Broken Windows, Broken Business
- The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
- By: Michael Levine
- Narrated by: Allan Robertson
- Length: 6 hrs and 46 mins
- Unabridged
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In this vital work, author Michael Levine offers compelling evidence that problems in business, large and small, typically stem from inattention to tiny details. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken - and the perception will build that crime in that neighborhood is out of control. The same principle applies to business.
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Broken Windows, Broken Business
- The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
- Narrated by: Allan Robertson
- Length: 6 hrs and 46 mins
- Release date: 11-05-2021
- Language: English
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Non-member price: $21.99 or 1 Credit
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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- By: David Meerman Scott
- Narrated by: David Meerman Scott, Sean Pratt
- Length: 16 hrs and 21 mins
- Unabridged
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The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.
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Annoyingly slow and basic
- By Michael on 05-09-2016
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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Narrated by: David Meerman Scott, Sean Pratt
- Length: 16 hrs and 21 mins
- Release date: 03-07-2014
- Language: English
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So Good They Call You a Fake
- Command Attention, Monetize Your Talent Stack, and Become the Uncontested Authority in Your Niche
- By: Joshua Lisec
- Narrated by: Dylan Reese Marshall
- Length: 5 hrs and 20 mins
- Unabridged
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They call you a fake because you’re the best. Being called a fake is the last rite of passage on the internet. In the relentless pursuit of excellence, you only know you’ve arrived when you have “haterz”—your most valuable marketers. So Good They Call You a Fake is how you get there. This book teaches step-by-step with no steps skipped how to get the visibility you’ve already earned, become an energy monster who thrives on all kinds of attention, and then monetize that attention to the max.
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So Good I’m Gonna Read It Again
- By Ryan D. Wellington on 17-07-2023
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So Good They Call You a Fake
- Command Attention, Monetize Your Talent Stack, and Become the Uncontested Authority in Your Niche
- Narrated by: Dylan Reese Marshall
- Length: 5 hrs and 20 mins
- Release date: 16-06-2023
- Language: English
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Forging an Ironclad Brand
- A Leader's Guide
- By: Lindsay Pedersen
- Narrated by: Lindsay Pedersen
- Length: 8 hrs and 45 mins
- Unabridged
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Brand is the intentional leader’s North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily.
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Forging an Ironclad Brand
- A Leader's Guide
- Narrated by: Lindsay Pedersen
- Length: 8 hrs and 45 mins
- Release date: 02-03-2022
- Language: English
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Public Relations for Small Business
- By: Bob Bradley
- Narrated by: Bob Bradley
- Length: 2 hrs and 50 mins
- Unabridged
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Seasoned publicist Bob Bradley offers his insight into the world of public relations and explains how any business or entrepreneur can secure online and print media coverage. Drawing inspiration from his hundreds of campaigns over nearly 15 years, Bob takes the listener through a step-by-step process that helps direct an easy to implement PR campaign that gets results.
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Public Relations for Small Business
- Narrated by: Bob Bradley
- Length: 2 hrs and 50 mins
- Release date: 10-02-2022
- Language: English
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Hype Yourself
- A No-Nonsense DIY PR Toolkit for Small Businesses
- By: Lucy Werner
- Narrated by: Lucy Werner
- Length: 4 hrs and 21 mins
- Unabridged
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Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner has over 15 years of publicity experience, including running her own specialist consultancy focused on startups and entrepreneurs.
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Hype Yourself
- A No-Nonsense DIY PR Toolkit for Small Businesses
- Narrated by: Lucy Werner
- Length: 4 hrs and 21 mins
- Release date: 09-11-2020
- Language: English
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Truth
- By: Hector Macdonald
- Narrated by: Simon Ludders
- Length: 10 hrs
- Unabridged
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Random House presents the audiobook edition of Truth by Hector Macdonald, read by Simon Ludders. For fans of Nudge, Black Box Thinking and The Art of Thinking Clearly, a fascinating dive into the many ways in which ‘competing truths’ shape our opinions, behaviours and beliefs. True or false? It’s rarely that simple. There is more than one truth about most things. Eating meat is nutritious, but it’s also damaging to the environment. The Internet disseminates knowledge, but it also spreads hatred. As communicators, we select the truths that are most useful to our agenda.
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Truth
- Narrated by: Simon Ludders
- Length: 10 hrs
- Release date: 08-03-2018
- Language: English
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The Social Sales Engineer: Timeless Principles for Your Journey to Thought Leadership
- The Art of Greatness as Pre-sales Consultant and Sales Engineer, Book 1
- By: Patrick Pissang
- Narrated by: Tyler Behnke, Paul Crerand, James Marland, and others
- Length: 5 hrs and 32 mins
- Unabridged
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As a sales engineer these days, are you afraid of software making parts of your job obsolete? If not, you should be. So, how do you avoid becoming obsolete? The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media and as a trusted advisor in your client's organization. Armed with this audiobook's principles, you will sell more solutions and do it confidently with original ideas, all while building your brand.
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The Social Sales Engineer: Timeless Principles for Your Journey to Thought Leadership
- The Art of Greatness as Pre-sales Consultant and Sales Engineer, Book 1
- Narrated by: Tyler Behnke, Paul Crerand, James Marland, Mark Troyer, Tony Francetic, Patrick Pissang
- Series: The Art of Greatness as Pre-Sales Consultant And Sales Engineer, Book 1
- Length: 5 hrs and 32 mins
- Release date: 31-01-2022
- Language: English
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The Public Relations Handbook
- By: Robert L. Dilenschneider
- Narrated by: Mike Lenz
- Length: 10 hrs and 22 mins
- Unabridged
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It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals.
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The Public Relations Handbook
- Narrated by: Mike Lenz
- Length: 10 hrs and 22 mins
- Release date: 15-02-2022
- Language: English
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Instant Credibility Online
- 25 Tactics to Win Website Visitors' Trust. And Go from Nobody to Influencer in 6 Months or Less.
- By: John Weiler
- Narrated by: Kevin Rineer
- Length: 2 hrs and 30 mins
- Unabridged
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Whether you’re a business owner, entrepreneur, or freelancer, winning trust online can be a colossal feat. How can you prove your expertise when you’re just starting out or have only been in business a few years? Becoming an influencer and growing a profitable website seems like a moonshot. But it isn’t. You can rise to influencer status this year. You can wow browsers with eye-popping credibility that has them begging to punch in their credit card details. And you can do this in six months or less - and possibly even in weeks.
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Instant Credibility Online
- 25 Tactics to Win Website Visitors' Trust. And Go from Nobody to Influencer in 6 Months or Less.
- Narrated by: Kevin Rineer
- Length: 2 hrs and 30 mins
- Release date: 28-04-2021
- Language: English
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Strategic Advertising Management (6th Edition)
- By: Richard Rosenbaum-Elliott, Larry Percy
- Narrated by: Daniel Henning
- Length: 22 hrs and 52 mins
- Unabridged
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Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.
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Strategic Advertising Management (6th Edition)
- Narrated by: Daniel Henning
- Length: 22 hrs and 52 mins
- Release date: 31-12-2021
- Language: English
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Digital Body Language
- How to Build Trust and Win in the Online World. Learn How to Influence People and Create New Relationships with Digital Body Language.
- By: T. Frank H.A.
- Narrated by: George K. Bennet
- Length: 3 hrs and 28 mins
- Unabridged
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Having trouble connecting with people? It’s time to change that using expert tips from Digital Body Language - build trust and win over the online world by influencing people and creating new relationships! While it’s not always straightforward to decipher other people’s digital body language, improving your own can be as easy as counting from one to three, especially when you have Digital Body Language in your arsenal!
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Digital Body Language
- How to Build Trust and Win in the Online World. Learn How to Influence People and Create New Relationships with Digital Body Language.
- Narrated by: George K. Bennet
- Length: 3 hrs and 28 mins
- Release date: 24-08-2021
- Language: English
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Command the Crisis
- Navigate Chaos with Battle-Tested Public Relations and Communication Strategies
- By: Angela Billings
- Narrated by: Tina N.
- Length: 3 hrs and 47 mins
- Unabridged
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Need a crisis? Pick one. If you’re a PR professional working in a corporation, startup, small business, or nonprofit, you’ll have to deal with a crisis. When. Not if. Are you prepared to deal with the media? Hold a press conference? Prepare speaking points for the CEO? Give media training? Get a handle on your brand and keep the facts front and center?
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Command the Crisis
- Navigate Chaos with Battle-Tested Public Relations and Communication Strategies
- Narrated by: Tina N.
- Length: 3 hrs and 47 mins
- Release date: 26-04-2024
- Language: English
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Everyday PR
- Harnessing Public Relations to Build Relationships, Brands & Businesses
- By: Gina Rubel
- Narrated by: Catherine O'Connor
- Length: 5 hrs and 33 mins
- Unabridged
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In Everyday PR: Harnessing Public Relations to Build Relationships, Brands & Businesses, Rubel draws upon her deep experience in all aspects of PR to help business owners, corporate executives, marketing professionals, and communications students of all types identify and capitalize on opportunities to grow their businesses.
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Everyday PR
- Harnessing Public Relations to Build Relationships, Brands & Businesses
- Narrated by: Catherine O'Connor
- Length: 5 hrs and 33 mins
- Release date: 23-04-2024
- Language: English
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Brand Together
- Six Principles of Successful Brand Partnerships
- By: Brett Ryan
- Narrated by: Brett T. Ryan
- Length: 3 hrs and 3 mins
- Unabridged
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Brand partnerships cut through the noise of modern-day marketing to drive billions of dollars of consumer preference, but hardly anyone talks about them. A practical, digestible, principle-based guide for developing strong brand partnerships has never existed... until now. Brand Together presents a principle-based approach for developing successful brand partnerships.
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Brand Together
- Six Principles of Successful Brand Partnerships
- Narrated by: Brett T. Ryan
- Length: 3 hrs and 3 mins
- Release date: 23-04-2024
- Language: English
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Damage Control
- Why Everything You Know About Crisis Management Is Wrong
- By: Eric Dezenhall, John Weber
- Narrated by: Sean Pratt
- Length: 5 hrs and 54 mins
- Unabridged
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Much of the conventional wisdom about damage control and crisis PR is self-serving, self-congratulatory, self-deceiving, and flat out wrong. And no one knows it better than Eric Dezenhall and John Weber, who have helped countless companies, politicians, and celebrities get out of various kinds of trouble.
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Damage Control
- Why Everything You Know About Crisis Management Is Wrong
- Narrated by: Sean Pratt
- Length: 5 hrs and 54 mins
- Release date: 18-10-2007
- Language: English
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Reach
- Create the Biggest Possible Audience for Your Message, Book, or Cause
- By: Becky Robinson
- Narrated by: Becky Robinson
- Length: 5 hrs and 2 mins
- Unabridged
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Cut through the noise, and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online, so you can make a meaningful difference for others. Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it’s a question of numbers—the more people you can get in front of, the better.
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Reach
- Create the Biggest Possible Audience for Your Message, Book, or Cause
- Narrated by: Becky Robinson
- Length: 5 hrs and 2 mins
- Release date: 25-03-2022
- Language: English
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Talk Is Chief
- Leadership, Communication, and Credibility in a High-Stakes World
- By: Jack Modzelewski
- Narrated by: Lewis Arlt, Jack Modzelewski
- Length: 5 hrs and 41 mins
- Unabridged
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These days, leaders are likely to face adversity and career-testing situations. Crisis defines leaders and their organizations. But it does not have to take them down. Talk Is Chief provides sound advice, examples, and even a list of the 10 Commandments of Crisis Management so that leaders can either avoid crises or avert worst-case scenarios when confronted with an existential threat.
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Talk Is Chief
- Leadership, Communication, and Credibility in a High-Stakes World
- Narrated by: Lewis Arlt, Jack Modzelewski
- Length: 5 hrs and 41 mins
- Release date: 02-12-2019
- Language: English
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Media Secrets
- A Media Training Crash Course: Get More Publicity, Look & Feel Your Best AND Convert Interviews Into Web Traffic & Sales. Strategies for TV, Print, Radio & Internet Media
- By: Jess Todtfeld
- Narrated by: Jess Todtfeld
- Length: 4 hrs and 38 mins
- Unabridged
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The most up to date media training book on the market. The idea of Media is more than just TV, Print, and Radio. Media now includes social media interviews, Skype, Periscope, Facebook Live, Blog interviews. It means Leveraging Traditional and Internet Media. All are important.
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Media Secrets
- A Media Training Crash Course: Get More Publicity, Look & Feel Your Best AND Convert Interviews Into Web Traffic & Sales. Strategies for TV, Print, Radio & Internet Media
- Narrated by: Jess Todtfeld
- Length: 4 hrs and 38 mins
- Release date: 26-01-2024
- Language: English
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