Showing results by publisher "Brilliance Audio" in Business & Careers

The average American is hit with over 1,500 marketing messages each day. Few, if any, of these messages are noticed! But in each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to positively impact your sales, market, and industry, you've found the perfect book.

In this second book in the Mind Capture business series, you'll discover ways to quickly investigate, cross-pollinate, and then detonate ideas into your marketing and sales efforts for maximum profits, and many more strategies. In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to positively impact your sales, market, and industry, you've found the perfect book.

In 1933, Albert Einstein fled Nazi Germany for the leafy streets of Princeton, NJ. He would have been welcome anywhere, but Einstein joined the Institute for Advanced Study. Abraham Flexner, the institute's founder, wasn't a physicist or mathematician. The team of thinkers that Flexner assembled produced some of the greatest scientific advances of the 20th century. The man had a knack for leading genius. Einstein's Boss filters Flexner's practices through the lens of modern business, where industries from computing to engineering to biotechnology compete for top talent and cutting-edge innovations.

Accessing the Media takes the listener behind the scenes to understand how best to work with press to get publicity. Perfect for politicians, business leaders, lobbyists, and media junkies, this reference provides an insider's look at how the modern newsroom works, detailing the different roles of reporters, editors, and producers. Listeners will learn how to forge relationships with media personnel in television, radio, print, and the web to craft the press coverage they want.

From overarching vision to individual competency scorecards, Total Alignment arms you with powerful concepts and tools to run a successful, efficient business. No matter what size or type of business you run, business strategy experts Riaz Khadem and Linda Khadem show you how to align your team and operations from the ground up and from the top down.

In a world that's changing faster and more furiously than ever, the ability to shift focus is critical. Why is it that some organizations can continually evolve to meet the times and the marketplace, and others can't? How do some businesses recognize the right moment to shift, and others, ruefully, only after it's too late? Packed with insightful interviews, Shift Ahead offers a smart, calculated approach to knowing when to change course and how to pull it off.

“As you dream,” philosopher and poet James Allen wrote, “so shall you become.” First published in 1903, this seminal self-help classic laid the foundation for today’s mindfulness practices and teachings. One of the first to explore the power of positive thought, Allen illuminated its effect on character, circumstance, health and body, purpose, achievement, ideals, and serenity. The root of Allen’s beliefs? That success, personal fulfillment, and inner peace really are all in your mind.

Innovation expert Marion Debruyne explains how to become an outside-in organization by constantly connecting with the market to anticipate changes, converting customer insights into actionable change and collaborating with others where their own capabilities fall short. Packed with real world examples from leading global companies, Customer Innovation provides the framework needed to shift from a product-oriented to a solutions-oriented focus and from a transaction-based to a co-creation-based customer relationship. 

From a 14-year Fox News contributor, guest anchor, and two-time New York Times bestselling author comes an unprecedented insider’s account of the Fox News playbook - the production secrets and manipulation strategies Fox uses to influence viewers, divide families, weaponize the daily discourse of news and public opinion, and addict a core audience on right-wing rage and fear. Fox News did not start America’s culture war - but they have the manipulative and destructive genius to exploit it.

The project sponsor/executive/director is essential for any project, as this person is in charge and ultimately accountable for its success (or lack thereof). However, he or she is rarely trained in project management; rather they are likely to be a general manager or senior executive. Michiel van der Molen seeks to help these accidental project overseers understand their role and responsibilities, guiding them to proactively take control of the project.

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer?  

Whether you want to start eating healthy, switch careers, or improve a relationship, Brett Blumenthal's A Whole New You will inspire you to take control of your life and to live at your very best. Drawing on her own experience with personal reinvention, her professional work as a change-management consultant, and her studies in the fields of psychology and human behavior, Blumenthal breaks down how to successfully reinvent your life in six steps. Each stage is comprehensively explained, with action items, tools, and resources to enable you to follow through and effect change in your life.

Peak performance coach, Hugh Blane, shares his three guiding principles for converting human potential into inspired performance in his book Lead Boldly by providing a detailed roadmap for transforming a reader’s results at work and home in unprecedented ways.

Aimed at HR practitioners and managers, Employee Engagement offers a complete, practical resource for understanding, measuring and building engagement. Grounded in engagement theory and an understanding of psychology combined with practical tools, techniques and diagnostics, this book will help you assess and drive engagement in your organization. Case studies include British Gas, Capital One, Asda, Ministry of Justice, Mace and RSA.