Showing results by publisher "Audible Studios" in Business & Careers

「テレワークでは人は育たない」「部下に成果を求めるな」「モチベーション管理は失敗する」「報告は聞くな」「現地・現物・現認。現場は嘘をつかない」「『とりあえずやってみろ』『考えろ』『工夫しろ』は禁句」

★「途上国発の世界に通用するブランドをつくる」（マザーハウス）を生んだコピーライター┴クリエイティブディレクター初の著書！

名経営者、稲盛和夫のすべてがわかる！京セラ創業、KDDI躍進、JAL再建。その時、稀代の名経営者は何を考えていたのか？

管理職・マネージャー必読！　なぜ「聞いてるつもり」なのに、相手との距離が縮まらないのか？　「傾聴」とは、言葉を「聞く」ことではなく、相手と一緒に「追体験」することである。

◇◇◇電通のコンセプト・デザイナーが明かす、「人を動かす企画」を生み出すコンセプトデザインの考え方と実践プロセスのすべて。◇◇◇

ものづくり大国として世界経済をリードした昭和ニッポン。当時の栄光をどこか引きずったまま、今や一人当たりGDPはG7最下位に転落してしまいました。今は言わば「昭和99年」。

Throughout history, there are some events that stand out as so groundbreaking that they completely change life as we know it. The Apollo moon landing of 1969 was one of those events - the invention of the Apple personal computer was another. In this book, John Sculley - former CEO of both Pepsi and Apple - claims we are in an era that is giving birth to numerous groundbreaking events and inventions - moonshots - that will change the way we live and work for generations to come.

We all make bad decisions. It's part of being human. The resulting mistakes can be valuable, the story goes, because we learn from them. But do we? Historian Zachary Shore says no, not always, and he has a long list of examples to prove his point.

Are you paid what you deserve by your clients? This book will save you a fortune - and maybe even make you a fortune. Using proven strategies that can be applied to your business today, it will help you discover: how to confidently hold your price, how to say "no" to clients while improving your relationship, how to negotiate higher fees and prices, and how to handle unrealistic timescales and budgets. Why Do Smart People Make Such Stupid Mistakes? is a practical negotiation guide to more profitable client relationships for marketing and communication agencies, sales teams, and professional service people.

Karen Hough doesn't want you to be "perfect". People fear public speaking because they worry about having to conform to all sorts of handed-down rules that tie them up in knots and put their audiences to sleep. It's authenticity and passion that win people over, she says, not "polish". But you can't be authentic if you're following guidelines that drain the life and personality out of your presentation. Hough debunks over a dozen myths about presenting to make it more fun and natural for everyone.

As venture capitalist Alexandre Lazarow shows in this insightful and instructive book, this Silicon Valley "gospel" is due for a refresh - and it comes from what he calls the "frontier", the growing constellation of startup ecosystems, outside of the Valley and other major economic centers, that now stretches across the globe. The frontier is a truly different world where startups often must cope with political or economic instability and lack of infrastructure, and where there might be little or no access to angel investors, venture capitalists, or experienced employee pools.

With the advent of numerous job search websites, finding and applying for jobs might be easy. But when it is time to face the first interview, the thought will probably be scary. In this powerfully effective listen, entrepreneur and author T. Muralidharan shows how to be successful at that first interview.

In Beverly Hills Manners, Lisa Gach offers a behind-the-scenes look at the unique social dilemmas of the residents of the hills of Beverly through the eyes of an etiquette expert tasked with transforming her awkward, boorish, and sometimes challenging clients into social virtuosos. From Saudi princesses to Oscar winners, talent agents to intelligence operatives, child actresses, butlers, and football players, Lisa has amassed an astounding roster.

Helping graphic designers find professional and spiritual support in the ever-demanding struggle to stay creative and profitable, this book reveals how some of today's most successful and intriguing designers keep growing as artists and as people with the power to affect public attitudes. Topics addressed include how to keep track of one's vision, the meaning of success, what sustains designers spiritually, and how to embrace change and stay fluid.

時代が求めたベストセラー、16万部突破! ! 「転職する前に読みたかった」「大切な人に推薦したい」など反響の声、続々!
一生食えて、心から納得のいく仕事が見つかる、転職論の決定版。

In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly universal agreement on the need for creating value in every step of the buyer’s journey, sellers continue to struggle with how to create that value and connect meaningfully with buyers. New research bridges the gap and reveals the behavioral blueprint for sellers that makes buyers more likely to meet with them - and more likely to buy from them.

What does it take to succeed today both personally and professionally? In looking for answers, one obvious place to start would be to talk to self-made men and women who themselves are successful. That's exactly what Michael W. Sonnenfeldt - an accomplished entrepreneur - has done here in this groundbreaking book.

Open provides valuable lessons in leadership in times of crisis, management decision-making under the pressure of extraordinary growth, and the power of a unique, pervasive culture. Open tells the incredible story of Compaq’s meteoric rise from humble beginnings to become the PC industry leader in just over a decade. Along the way, Compaq helped change the face of computing while establishing the foundation for today’s world of tablets and smart phones.

Politicians are consistently voted the least trusted professional group by the UK public. They've recently become embroiled in scandals concerning sexual harassment and expenses. Every year, they introduce new legislation that doesn't do what it sets out to achieve - often with terrible financial and human costs. But, with some notable exceptions, they are decent, hardworking people doing a hugely difficult and demanding job. In this searching examination of our political class, award-winning journalist Isabel Hardman tries to square this circle.

You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business - in any market and any economy. Renowned customer experience expert Shep Hyken explains how consistently amazing customers through stellar service can elevate your company from good to great. All transformations require a role model, and Shep has found the perfect role model to inspire your team: Ace Hardware. Ace was named as one of the top 10 customer service brands in America by Businessweek and ranked highest in its industry for customer satisfaction.