To Hollister and Gideon,

You have arrived at that age when everyone you meet will ask you about your plans for the future. I am older, happier, and probably more successful than those people, so ignore them. Listen to me.

Knowledge is important, but experience is what really matters. School can give you knowledge, but it cannot give you experience.

Experience is the name we give to our mistakes.

Success is simply a matter of surviving your mistakes. But first you have to make them. So take chances. Feel the pain of disappointment. Then pull yourself together.

Avoid the mistakes that are bigger than you.

1. Don’t die.
2. Don’t create a baby until you’re ready.
3. Don’t go to prison.

Those mistakes are hard to undo.

Surviving all your other mistakes will require nothing more than financial and emotional “staying power.”

Financial staying power isn’t measured by how much money you have. In fact, an abundance of cash will tempt you to calculate your burn rate. You will say, “At my current rate of spending, I can last until such-and-such a date before I run out of money.”

When you calculate your burn rate, you create an unconscious plan. You have looked into the future and seen yourself collapsing in defeat on that day. Personally, I have never known anyone who succeeded after calculating their burn rate. They imagined running out of money, and then they did.

I knew they had calculated their burn rate because everywhere they went, they said, “I have to be profitable by such-and-such a date or I will run out of money.”

Boys, no matter how much money you have, you can run out of money. True financial staying power isn’t measured by how much money you have; it’s measured by how little money you need to stay in the game. The secret is to keep your monthly obligations so low that it takes very little to cover your living expenses.

The most successful of my Wizard of Ads partners kept their jobs until they were making enough money as my partner that they could afford to walk away from their previous employment. Some of the others were lucky enough to have a life partner who made enough money to cover all the monthly expenses of the household. The partners who struggled in the early days were the ones who had significant monthly expenses and a lot of money in the bank. These were the ones who calculated their burn rate and then slowly began to panic as they saw that money disappear month after month.

Financial staying power is easy. Live modestly. Don’t owe money.

Emotional staying power is what makes you successful. It gives you the ability to fail without thinking of yourself as a failure. So take chances. Feel the pain of disappointment, then pull yourself together, like I said.

Failure, like success, is a temporary condition.

You are going to need encouragers. I have your MeMaw and the encouragement of God that I find in my Bible.

Mistakes are inevitable. Don’t fear mistakes.

Encourage people. Be slow to offer advice, but quick to offer encouragement. Tell people what you admire about them. No one likes a flatterer, but if you speak the truth, they will hear it as the truth.

Marry your best friend. You will know they are your best friend when you look forward to being with that person, even when you are not imagining them naked. Pennie – your MeMaw – believes in me more than I believe in me. I have asked God to give each of you a life partner like that.

I am not the only person who thinks these things. On May 1, 2024, Jason Fried wrote,

“Occasionally a 17-year-old will write, asking for entrepreneurial or business advice. Oftentimes they’re early bloomers and already have something going on. Others are chomping at the bit once they get out of high school. It’s great to hear from them. But my advice is generally that they don’t need advice. You don’t need...

“Telling the truth more powerfully than is completely accurate” is to think and speak of a future event as though it has already happened. Some people call this “manifesting,” but I am uncomfortable with that word because it conjures the image of a person literally speaking things into existence, an ability that I believe is God’s alone.

Yes, I am of that ancient belief that the Big Bang began when God said, “Let there be…”

Although I reject the idea of “manifesting,” I do believe in visioncasting, which I define as the encouragement of others by speaking of a possible future as though it is certain to happen.

When a person needs courage and confidence, give them yours. Tell them of the future that you see for them.

I meet every Friday for a luxurious lunch with 5 friends, most of whom are over 60. Recently, after 3 hours of conversation around a large, circular table, we fell into a silence as each one of us took a sip of wine, or contemplated what had just been said, or looked at the menu for additional things to order. I looked up when I heard a voice say, “Who put it into your head that you could do the things you’ve done?”

The friend who had spoken was looking directly at me. Reading the confusion in my eyes, he began to list a number of things that I take completely for granted. Remembering that his question had been, “Who put it into your head?” I told him the truth: “My Mother.”

I was suddenly looking into 5 surprised pairs of eyes, and I was surprised that they were surprised.

The awkward silence that followed made me realize they were waiting for me to continue, so I said, “Whenever I told my mother that I couldn’t do something, she would always say, ‘Of course you can.’ And then I would do it. I can’t remember her ever saying, ‘Well, just do your best,’ and she never once did something for me that she believed I could do for myself. She would just look at me patiently and say with complete conviction, ‘Of course you can.'”

My friends kept staring at me in silence. I wasn’t sure what was happening. Finally, the friend who had asked the question looked into my eyes and said, “What a gift!” The others began nodding their heads as they repeated, “What a gift.”

I had the good sense to shut up and listen.

For the next half hour, I listened as each one of them told stories of their childhood that made me understand their admiration for my Mother.

Those thirty minutes connected a lifetime of dots for me. Throughout my adult life, I have been embarrassed by people who have asked me questions about my supposed courage, or audacity, or vision, of some other such fiddle-faddle. I was never sure how to respond to those people because I know for certain that I do not possess those qualities.

I have somehow successfully coasted through more than 65 years of life without a college education, happily married to the girl I have loved since I was 14 years old, because the two most important women in my life believe that while failure is inevitable, it is also a temporary condition, and in the end we will succeed, because, “Of course we can.”

Please listen to what I am about to tell you.

Give the gift of courage and confidence to the people you love. Tell them what you believe about them. Tell them what you see when you look into their future. The sentences you speak to them should begin with the words, “You are…” and “You will…”

They will see what you see, when you speak it.

Your words will change their thoughts and actions.

And they will live to see it happen.

Roy H. Williams

Two-letter postal abbreviations don’t have periods after the letters, so when I titled today’s Monday Morning Memo, “Reno is West of L.A.” I was not using L.A. as the postal abbreviation for Louisiana.

Carson City – the capitol of Nevada – is likewise west of Los Angeles, as are 5 other state capitols. Juneau, Honolulu, Sacramento, Salem, and Olympia are the capitols of Alaska, Hawaii, California, Oregon, and Washington. West, west, west, west, and west of L.A.

Google it. Or Bing it. Or Yahoo it. However you like to do it.

Reno is located at 119°49′ West.

Los Angeles is 118°14′ West.

Reno is 86 miles west of Los Angeles.

The coordinates of a city give you its precise location, just like the chapter and verse numbers of books in the Bible.

Psalm 119:49 – the Reno Psalm – says,

“Remember your word to your servant, for you have given me hope.”

Reno was founded by Charles William Fuller, who built a bridge across the Truckee river so that settlers would not lose hope.

Psalm 118:14 – the L.A. Psalm – says,

“The LORD is my strength and my defense; he has become my salvation.”

Los Angeles was named “The Angels” in 1769 by Father Juan Crespi, a Franciscan priest who celebrated in his journal the discovery of a “beautiful river from the northwest.” A source of water that saved his thirsty band of travelers.

You will remember that I mentioned Louisiana in my opening sentence.

New Orleans is at 90°07′ West.

Psalm 90:7 – the New Orleans Psalm – says,

“We are consumed by your anger and terrified by your indignation.”

The French Quarter of New Orleans is 90.°06′ West.

Psalm 90:6 – the French Quarter Psalm –says,

“In the morning it springs up new, but by evening it is dry and withered.”

Does the longitude and/or latitude of a city unlock a secret message from God to that city?

No. Of course not. Don’t be ridiculous. Have you lost your mind?

But let’s pretend that it does.

The latitude for my hometown of Broken Arrow, Oklahoma – which, prior to 1907 was “Indian Territory” – is 36.°06′ N.

Psalm 36:6 – the Broken Arrow Psalm – says,

“Your righteousness is like the highest mountains, your justice like the great deep. You, Lord, preserve both people and animals.”

We create imaginary worlds when we pretend, but even imaginary worlds have to have rules. This truth is known to every author of Science Fiction, to every author of Fantasy, and to every 6-year-old.

We must now make up some additional rules because some of the Psalms don’t have enough verses to match the coordinates of certain cities. As an example: Chicago is at latitude 41°52′ North, and its longitude is 87°39′ West.

We’ll begin with longitude: Uh-oh, Psalm 87 doesn’t have a 39th verse.

Now let’s take a look at latitude: Uh-oh, Psalm 41 doesn’t have a 52nd verse.

But Genesis 41 does!

Genesis 41:52 – the Birth Verse of Chicago – says,

“The second son he named Ephraim and said, ‘It is because God has made me fruitful in the land of my suffering.’”

Chicago was incorporated in 1837, but it blossomed in an amazing second birth after the fire of 1871. Read it for yourself.

I went with “birth verse” because Genesis means...