Submit your Question: Spotify - click the button below. All other platforms - send me a DM on Instagram or email: support@janinegarner.com.au

“Thank you” isn’t enough anymore. It’s become an expected part of human etiquette. There’s not much thought behind it and it doesn’t have any real acknowledgement of the impact the interaction has had on you.

On the other hand, saying “thank you for” is intentional and impactful. By taking the extra time, you can show appreciation for the information and time the other person gave you. It can be hard to know where to start which is why I created a framework to walk people through the process.

Step 1 (T) Thank You For: Whenever you make a new connection, take a moment to reflect on how that person impacted you. It could be their work, their presence, or something they said – the important thing is that it’s genuine.

Step 2 (A) Ask: The next step is to extend an offer to help or provide further assistance, which will deepen the connection. Many people push back here and say they have nothing to share, but I promise you that is not true. I’ve never known anyone without anything to offer, nor have I ever been asked for something I couldn’t provide.

Step 3 (D) Do Something: Finally, you need to be proactive in continuing your connection. This could be scheduling a follow-up meeting to update them on your progress, or to discuss collaborating, it could be providing them with information they asked for, or even just a commitment to reconnect at a later point. The first steps are about intentionally connecting and this final step is about turning that intention into action.

I hope this episode will inspire you to give the TAD framework a try. Not only does intentional gratitude build networking success, but it also makes the world a little brighter every time you do it. So add these three extra steps and watch your connections (and opportunities) flourish.

Until next time, keep shining bright!

Submit your Question: Spotify - click the button below. All other platforms - send me a DM on Instagram or email: support@janinegarner.com.au

Being the world's best kept secret serves absolutely no one. There are so many business owners out there who are amazing at what they do; they’ve built their expertise after years and years of doing their work and have now become masters.

Yet so many are at risk of being - and staying - invisible. If you can relate to this, today’s episode is for you. I’m sitting down with marketing expert Bec Chappell to talk about showing up even when we’re scared and marketing businesses with confidence.

Bec has called a branding gatekeeper, and is oddly data-focused for a marketeer. She herself has transitioned from working in corporate organisations to building her own very successful agency, where she also had to learn to quit being the world's best kept secret in her field.

She talks about how owning her spotlight has helped her build the business of her dreams, and shares tips on how you can do the same.

Overcoming Fear and Imposter Syndrome

Fear is often the dominant factor that keeps us from positioning ourselves in the market. Bec talks about how a common theme for her clients is that they’re just too nervous to do it. However, we don’t build confidence by holding ourselves back. It comes the same way we create anything in our lives - by doing. We talk about the importance of stepping out and doing what scares us in order to grow our self-belief.

For Bec, her particular fear was in saying no to people. But we know that every single time we say yes to something, we’re saying no to something else. She takes us through the reason she cut $20K from her revenue by saying no, and how this supported her to step into her power and honour her expertise.

The Power of Consistency and Discipline

We often put ourselves out there into the world - creating valuable content, sharing our ideas - only to receive what we think is radio silence. So how do we persevere and develop consistency when we don’t immediately see our desired results? Stats show that when people start something new, they do it seven times - and then give up! We also see business owners not hitting $20K months in the timeframe they want, and feeling like they’re not good enough.

Bec warns us against falling prey to negative bias, and takes us through her own journey of starting her podcast. We hear about how she pushed through and remained consistent despite receiving a disheartening number of listens at the start. We also talk about discipline and how it’s crucial in seeing results and getting wins.

Work Your Content Creation Muscle

We’ve all heard the advice that we need to be posting on social media constantly to make ourselves visible. However, if you haven’t put in the ground work to build that content creation muscle, it can feel impossible. Bec suggests that we first need to understand who and where our customer is and what message they need to hear. Then once you’re clear on...

It’s easy to fall into the trap of conformity without even noticing. I’ve been there myself. There were times in my corporate journey when I realised I was just doing what was expected of me and following the cookie-cutter approach to business. This may be an easy path, but it isn’t one that leads to success.

To reach our full potential we need to embrace our true, flawed selves and lead from there. This is more important than ever, as people's trust in businesses is declining year on year. The only way to cut through this is to be open and authentic so that customers can connect with the real you.

I hope this episode will inspire you to reflect on your life and find the areas you are stuck on autopilot. Identify how this is holding you back from authenticity and determine what changes you can make to align your actions with your goals and values.

Until next time, keep shining bright!

LINKS:

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