Welcome to The Power Lounge, your go-to place for engaging conversations in the digital world. In today’s episode, host Amy Vaughn is joined by Pamela Scott, the founder of Breakthrough Lens, a distinguished production company specializing in visual storytelling. Together they discuss Pamela's transition from a traditional job to entrepreneurship. Explore key strategies, self-awareness, financial assessments, client management, and mindfulness practices.

Join us as we unravel practical guidance, personal stories, and empowering advice tailored for aspiring entrepreneurs on their journey to success.

Featured in the Episode

Pamela Scott

Founder, Breakthrough Lens | Corporate Video Producer | Photographer | Author

Pamela’s LinkedIn

https://www.linkedin.com/in/pameladianescott/

Amy Vaughan,

Owner & Chief Empowerment Officer

Linkedin: https://www.linkedin.com/in/amypvaughan/

Takeaways

• Transitioning to entrepreneurship from a 9-5 job
• Self-awareness and coping mechanisms
• Mindfulness, financial prep, and challenges
• Financial preparation for entrepreneurship
• Community importance and personal branding
• Overcoming setbacks and client feedback

Quotes

"Understanding our reactions to challenges and setbacks is vital on the path to success." - Pamela Scott

"Embrace your authenticity as a brand and confidently showcase your uniqueness through effective marketing strategies." - Pamela Scott

Chapters

00:00 - Introduction

03:45 - Creating Personal Experiences for Professional Trust

07:37 - Self-Awareness and Collaboration in Entrepreneurship

10:06 - Business Ownership Boosting Self-Awareness

18:48 - Networking and Skill Enhancement

21:18 - Confidence Amid Entrepreneurial Challenges

26:36 - Overcoming Entrepreneurial Delays

31:46 - Seeking Clarity on the Entrepreneurial Drive

41:21 - Power of Personal Branding

43:02 - Authentic Photography Insights

47:42 - Spontaneous Social Engagements

50:16 - Embracing Growth Amidst Business Changes

51:52 - Outro

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Welcome to The Power Lounge, your go-to place for engaging conversations in the digital world. In today’s episode, join us as we deep dive into life satisfaction with our host Amy Vaughn and our special guest, renowned clinical psychologist Jennifer Guttman. Jennifer explores the theme "Beyond Happiness: A Satisfaction Revolution," revealing the keys to enduring contentment and strategies to navigate digital challenges.

Gain actionable advice on resilience, stress management, and fulfilling both personal and professional aspects of life. Don't miss out on this transformative conversation!

Featured in the Episode

Jennifer Guttman

Licensed Clinical Psychologist, Author & Motivator

Jennifer’s LinkedIn

https://www.linkedin.com/in/jenniferguttman/

Amy Vaughan,

Owner & Chief Empowerment Officer

Linkedin: https://www.linkedin.com/in/amypvaughan/

Takeaways

• The Motivation Behind Life Satisfaction
• Fundamentals of Happiness vs. Satisfaction
• Techniques for Boosting Confidence
• Addressing Misconceptions Surrounding Happiness
• Practical Steps Toward Life Satisfaction
• Cognitive Behavioral Therapy and Stress Management

Quotes

"In high-pressure environments, steer clear of mental traps and focus on moving forward swiftly, leaving past conversations behind." - Jennifer Guttman

“Embrace challenges, seek growth, and find validation within yourself, not from external sources." - Jennifer Guttman

Chapters

00:00 - Introduction

02:06 - Exploring Everlasting Satisfaction

04:20 - Pursuing Purpose and Innovation

10:19 - Techniques for Fast-Paced Success

11:58 - Overcoming Negativity Bias

16:32 - Authentic Choices for Fulfillment

24:55 - Decisions: Understanding the Guesswork

26:23 - Building Resilience and Assertiveness

34:05 - Managing Negative Feedback

48:06 - Balancing Priorities and Growth

50:45 - Embracing Success and Struggle

58:17 - Outro

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Welcome to The Power Lounge, your go-to place for engaging conversations in the digital world. In today’s episode, we delve into short-form video marketing with Keenya Kelly, CEO of Keenya Kelly LLC. We explore the impact of vertical videos on business success. Keenya shares her journey from network marketing to TikTok fame, where she amassed a massive audience and generated $22 million in revenue. Discover the power of targeted video content, tackle marketing nuances, and uncover future trends. Whether you're just starting out or already established, learn how to leverage short-form videos for success.

Featured in the Episode

Keenya Kelly

Marketing Strategist & Professional Speaker, Book Author, CEO of If You brand It

Keenya’s LinkedIn

https://www.linkedin.com/in/keenyakelly/
Keenya’s Website

Keenya’s Facebook

Amy Vaughan,

Owner & Chief Empowerment Officer

Linkedin: https://www.linkedin.com/in/amypvaughan/

Takeaways

• Introduction to Vertical Video Marketing
• Strategic Insights into Video Marketing
• Effective Communication and Representation Strategies
• Crafting Content for Engagement
• Adapting to Changing Platform Dynamics
• Navigating Challenges in Video Marketing
• Enhancing Audience Engagement with Authenticity

Quotes

"Clear goals drive video marketing success, shifting focus from viral fame to delivering substantial value." - Keenya Kelly

"Engaging authentically on platforms like TikTok or Instagram involves sharing genuine experiences that deeply resonate with your audience." - Keenya Kelly

Chapters

00:00 - Introduction

03:05 - Overcoming Adversity: Poverty to Success

09:29 - Understanding TikTok's Algorithm

15:00 - Effective Communication via Email and Social Media

21:14 - Unleashing TikTok's Business Potential

24:33 - Crafting Engaging Content for Audiences

26:52 - Building Lasting Connections through Authenticity

38:40 - On-Camera Confidence and Representation

39:51 - Diversity in Marketing Efforts

46:14 - College Marketing Class Sparks Innovation

53:53 - Navigating Online Sharing Decisions

55:25 - Outro

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Welcome to The Power Lounge, your go-to place for engaging conversations in the digital world. In today's episode, we explore data-driven personalization with the insightful Zontee Hou, a leader in digital marketing. Discover how top brands like Kay's Jewelry and Cole Haan use personalized experiences to enhance customer connections. From machine learning to practical tips on team knowledge sharing, Zontee covers it all. Learn from her expertise in her book, "Data Driven Personalization," designed for marketers seeking a strategic edge. Join us for a deep dive into the world of personalized marketing.

Featured in the Episode

Zontee Hou

Marketing Advisor & Speaker, Managing Director

Zontee’s LinkedIn

https://www.linkedin.com/in/zonteehou/

Amy Vaughan,

Owner & Chief Empowerment Officer

Linkedin: https://www.linkedin.com/in/amypvaughan/

Takeaways:

Primary Topics:

• Building Customer Relationships Through Data
• Data Utilization Strategies
• Balancing Personalization with Privacy
• Tech Advances in Marketing
• Framework for Data-Driven Approaches
• Cultivating Learning Culture
• Privacy-Personalization Navigation

Quotes

"The essence of effective personalization lies in understanding our customers' desires and challenges.” - Zontee Hou

"Data literacy empowers team members to craft dynamic strategies, fostering innovation collectively and breaking free from traditional analytical confines." - Zontee Hou

Chapters

00:00 - Introduction

04:53 - Interactive Digital Upbringing

07:47 - Strategic Guide for Data-Driven Marketers

10:53 - Overcoming Education and Resource Challenges

13:29 - Tackling Intrusive Advertising

19:38 - Prioritizing Customer Relations and Data Literacy

27:05 - Unifying Data, Team Empowerment, AI Utilization

32:23 - Balancing Privacy and Personalization

39:52 - Insightful Community Understanding and Data Trends

41:45 - Essential Process Documentation for Business Triumph

49:39 - Business Evolution with Machine Learning and Language Models

53:01 - Customer Engagement Strategies: Surveys and Questions

54:43 - Outro

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Join us for a live podcast event with guest Lori Sullivan, a trailblazer in career diversity and personal brand empowerment. Lori's journey, spanning 25 years, defies the traditional career trajectory, showcasing the power of embracing multiple passions and skills. In an era where the old model of lifelong allegiance to a single career path is fading, Lori advocates for the ME-EO mindset – a paradigm shift where individuals craft a portfolio of skills and income streams. Through her experience in marketing leadership at esteemed companies like General Motors and MRM//McCann, Lori illustrates the value of traversing the career jungle gym and discovering one's unique talents beyond job titles. As a business strategist, Gallup Certified career coach, and published photographer focused on sustainability, Lori embodies the essence of a successful modern career – one that's multifaceted, fulfilling, and continuously evolving. Don't miss this opportunity to learn how you too, can redefine success on your terms.

ABOUT LORI:
Lori Sullivan is a multi-passionate who has spent the last 25 years climbing up, down, and around the career jungle gym. She worked most of those years in marketing leadership positions at General Motors and MRM//McCann before venturing out on her own. Today, she is a business strategist and Gallup Certified career coach. On the side, she is a photographer with a passion for sustainability having published her first book - One Shade Greener at Home - in 2023.

Featured in the Episode

Lori Sullivan

Business Leader, Strategist & Author

Make An Appointment with Lori

Amy Vaughan,

Owner & Chief Empowerment Officer

LINKS

Stratify Collective
One Shade Greener
What is Gallop Certified?
The Jungle Gym Analogy
More Than My Title
Business Model YOU
The Search

Takeaways:

• Organizational Support for Employee Growth
• The Role of Mentoring and Coaching
• Acknowledging Personal Strengths
• Balance in Passion and Profession
• Career Development Resources
• Embracing the MEO Mindset
• Managing Career Gaps and Experience

Quotes

"The efforts we put into our work are just as vital in crafting the life we desire."- Lori Sullivan

"Be a curious storyteller who crafts words to inspire and connect, delving into diverse perspectives to spark meaningful conversations."-- Lori Sullivan

Chapters

00:00 - Introduction

04:17 - Women in Workforce: Navigating Life Stages

07:22 - Business Strategy in Personal Life

11:12 - Personal Background: Assessment Introduction

14:26 - Self-Awareness and Strengths Acknowledgment

19:22 - Exploring Careers through Job Shadowing

24:29 - Unveiling Career Themes from Past

25:31 - Creative to Business Management T

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In this conversation we will challenge the myth of a singular path, debunking stereotypes perpetuated by industry giants. Our seasoned speaker, drawing from 18 years in diverse corporate roles, shares insights on navigating the complexities of product management. Learn how to advocate for crucial resources, mentorship, and training, ensuring success in this pivotal role. Join us for an exploration into the nuanced transition from individual contributor to influential manager, with a focus on digital etiquette and transformative leadership practices.

Don't miss this opportunity to glean wisdom from our expert speaker's rich and varied experiences.

ABOUT KSENIA:
After 18 years in the corporate world, wearing various hats from project management, to clinical research associate, patient advocate engagement manager, product manager, people manager - I'm now on a wonderful and at times scary and lonely journey of embarking on my own. I am presently focused on providing coaching, facilitation and product management "priming" - helping teams and companies create the rigor and environment to truly benefit from a product management mindset. I also have a passion for helping individuals step into product management with open eyes, and from there how best to pivot into a management position - from doer to influencer. Not a given, and not something most companies manage to support very well. Finally, I love speaking with leaders and teaching them the importance of intentionally focusing on digital etiquette and training on tools for their employees. It's fascinating to see how teams and organizations transform (for the better!) when this is at the heart of company values.

Kseina’s LinkedIn

Kseina’s Website

Kseina Boyer Consulting

Takeaways:

• Customer-Centric Leadership and Authenticity
• Women in Digital and Product Management Challenges
• Prioritization Strategies and Reflections
• Transitioning to Product Management: Advice and Strategies
• AI vs. Human Empathy in Product Management
• Role Confusion in Companies and Tactical Leadership
• Workplace Empowerment and Inclusivity

Chapters

00:00 - Introduction

Embracing Rest, Shifting to Healthcare Innovation

00:17 - Exploring New Skills in Startup Environment

07:41 - Reflecting on Leadership, Allyship, and Technical Support

13:00 - Unlocking the Power of "Because" in Language

15:45 - Women's Impact in Technology Leadership, Nurturing Confidence

19:39 - Tech Interview Humility and Skill Balance

21:30 - Passion for Product Management in Varied Industries

25:32 - Delving into Product Management's Significance and Challenges

29:00 - LinkedIn Thought Leaders for Professional Growth

33:26 - Team Dynamics, Agile Development, and Vision Setting

34:30 - Key Factors in Design and Tool Selection

39:20 - Job Search Insights and Reflective Journey

43:31 - Cultivating Innovation in Product Management Roles

47:28 - Navigating Digital Etiquette in Communication Platforms

51:22 - Mentorship's Role in Strategic Refinement

53:02 - The Three C's: Collaborate, Communicate, Create Safe Spaces

55:50 - Prioritization Techniques for Effective Task Management

59:40 - Outro

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ABOUT TOGETHER DIGITAL

We are a national community of influential women in digital – who choose to share their knowledge, power, and purpose by coming together to make meaningful connections and deeper conversations happen so we all move forward, faster.

Join the movement.

ABOUT THE LOUNGE

Looking for more purpose, fulfillment, and professional and personal development?

Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry.

THIS WEEK'S TOPIC:

When Molly Rolland, the visionary behind Heartcast Media, graced our studio, we didn't just chat—we embarked on a journey through the soulful side of podcasting. Molly's narrative isn't your everyday success tale; it's a profound reflection on finding joy in our work and the magic that unfolds when we align with our true values. From her multimedia origins to pioneering Heartcast Media, she imparts wisdom on the potency of purpose-driven content creation and strategic marketing that goes beyond typical advertisement noise.

Podcasting isn't just about the numbers game—the real jackpot lies within authentic connections and strategic relationships that outshine any download stats. I opened up about an epiphany from a women's retreat, a lesson in active listening that reshaped the way I approach relationship building through my podcast. Molly and I dissect the importance of selecting impactful guests and how investing in resonant communities can foster partnerships, enriching not only your professional endeavors but also the tapestry of your life. This episode peels back the layers of the podcasting industry, revealing the heart and strategy needed to cultivate a podcast that thrives on genuine interactions.

Content is king, yes, but authenticity is the crown jewel—especially in the world of podcasting. As we navigate the creation of compelling narratives and master the art of guesting, the discussion turns to the significance of maintaining your unique voice amidst a cacophony of social media. Molly and I share actionable insights on honing your pitch, the art of guiding a conversation back to relevant topics, and the power of a clear call-to-action. We also gaze into the crystal ball of podcasting's future, contemplating its potential to deepen our connections and share our multifaceted personal brands with the world.

LINKS

Heartcast Media
Molly's LinkedIn
Molly's Website
What is Pirate Radio?
Book with Heartcast
What is Parasocial Relationships?

Sponsored by: COhatch
COhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, and Tennessee.

Support the Show.

ABOUT TOGETHER DIGITAL

We are a national community of influential women in digital – who choose to share their knowledge, power, and purpose by coming together to make meaningful connections and deeper conversations happen so we all move forward, faster.

Join the movement.

ABOUT THE LOUNGE

Looking for more purpose, fulfillment, and professional and personal development?

Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry.

Register now and reserve your seat.

THIS WEEK'S TOPIC:

Imagine launching a nonprofit at the tender age of 11 and blossoming into a beacon of inspiration for women of color and gender-expansive entrepreneurs. That's the extraordinary narrative of Paulette Panero, CEO of Unstoppable Latina LLC, who joins us to share her electrifying journey. We unpack the seismic shifts in entrepreneurship, where personal stories are the lifeblood of a brand and individual superpowers dictate market presence. Paulette's insights illuminate the path to not just entrepreneurial success, but also joy and fulfillment, underlining the potency of authenticity and the shared tapestry of our experiences in the business landscape.

Our conversation with Paulette takes us through the strategic labyrinth that entrepreneurs must brave, underlining the triad of leadership responsibilities: vision, roadmap, and motivation. We dissect the dire consequences of skimping on a comprehensive business plan and celebrate the art of crafting a strategic roadmap that's the very soul of one's venture. Deliberations on brand audits, pricing frameworks, and digital footprints serve as a reminder that a well-orchestrated strategy is paramount to attracting the right clientele and seizing the opportunities that resonate with our core values.

But what's triumph without joy? This episode elevates the notion that entrepreneurship is as much about finding personal elation as it is about financial success. We probe the essence of joy, distinct from transient happiness or superficial fun, and champion the pursuit of purpose-driven work that respects our boundaries and fosters collaboration. Our dialogue circles back to the critical role of communities and the wisdom of navigating advice with a discerning mind, ensuring that the entrepreneurial journey, while speckled with solitude, is also rich with support, growth, and a sense of belonging. Join us as we traverse these empowering themes, promising a wellspring of inspiration for your entrepreneurial spirit.

LINKS
Paulette’s LinkedIn
Unstoppable Latina
Paulette's Instagram

Sponsored by: COhatch
COhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, and Tennessee.

Support the Show.