This Old Marketing cover art

This Old Marketing

By: Joe Pulizzi & Robert Rose
Listen for free

  • Summary

  • Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.
    Joe Pulizzi & Robert Rose
    Show More Show Less
Episodes
  • Instagram's Dirty Little Secret (426)

    Instagram's Dirty Little Secret (426)
    May 3 2024

    Joe and Robert do a deep dive into their CEX presentations...Joe's on the new business model for content creators and Robert's on the marketing MBA.

    In the news, Instagram launches a new program that will highlight new content creators. They make it sound amazing. The problem is that this will hurt full-time content creators and content marketers.

    Hits this week include Adidas and Phish (at the Sphere). Rants and raves include the trouble with books and third-party cookies.

    This week's links:

    Instagram and Twitch Roll Out New Algos

    Amazon's Killer Quarterly Numbers

    Adidas to Overinvest in Marketing

    Phish at the Sphere

    No One Buys Books

    Yes, People Still Buy Books

    Google's Cookie Delay

    This week's sponsors:

    Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg

    ------

    Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*

    Hurry! Sign up by May 31st, 2024.

    • Offer is only available for new DivvyHQ and Lytho customers.
    • You must schedule a call/demo using this form by May 31, 2024.
    • You must activate your account by June 28, 2024.

    The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.
    Show More Show Less
    1 hr and 13 mins
  • TikTok Is Banned! What Happens Now? (425)

    TikTok Is Banned! What Happens Now? (425)
    Apr 26 2024
    In a whirlwind week on The Hill, a TikTok ultimatum (sell or be banned) passed the House, the Senate and was quickly signed by the President. What happens now? META's quarterly results were outstanding...and then the stock dropped 20 percent. What happened? Taylor Swift does her own deal with TikTok, making the executive team at UMG furious. Is this something for creators and marketers to follow? Hits and misses include Cedar Point and Google. Rants and raves include a big rant against Telsa marketing and an important reminder social media from Jay Clouse. This week's links: Biden Signs Bill Against TikTok TikTok's Creator Economy Stares Into the Abyss META Announces Earnings...Stock Sinks Taylor Swift Goes Direct with TikTok Google Fires Protesters Cedar Point's Content Creators Tesla's No Marketing Move Jay Clouse on Social Media This week's sponsors: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------ Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!* Hurry! Sign up by May 31st, 2024. Offer is only available for new DivvyHQ and Lytho customers. You must schedule a call/demo using this form by May 31, 2024. You must activate your account by June 28, 2024. The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
    Show More Show Less
    1 hr and 10 mins
  • Are Corporate Social Media Handles Dead? (424)

    Are Corporate Social Media Handles Dead? (424)
    Apr 19 2024
    John Deere's search for a new social media creator leads to an important conversation - are corporate social media handles dead? Faced with possibly paying for the news, Google starts removing links to California news sites for some users. And the winner for the dumb move of the year goes to... The VC market for creator startups is up the the first time in multiple quarters, while a group of TikTok influencers send a nasty gram to Joe Biden. Hits and misses include Dove and AI and Caitlin Clark on SNL. Rants and raves include gaming Spotify and the Chief Marketing Officer tenure. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. This week's links: Google Won't Pay for News John Deere Hunts for Chief Tractor Officer Creator Startups and VCs TikTok Influencers Send Letter to Joe Biden Dove and AI SNL and Caitlin Clark CMO Tenures Spotify and SEO This week's sponsors: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------ Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!* Hurry! Sign up by May 31st, 2024. Offer is only available for new DivvyHQ and Lytho customers. You must schedule a call/demo using this form by May 31, 2024. You must activate your account by June 28, 2024. The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process. ------- StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
    Show More Show Less
    1 hr and 13 mins
Management Marketing Economics
Show More Show Less

What listeners say about This Old Marketing

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.