Welcome!

On today’s podcast, we have Professor Billy Sung.

Billy is a Professor of Psychology and Neuroscience at the Curtin University.

Billy shares with us the secret to his success, one that would should all aim to emulate and that is building a capable team around him that he empowers and enables.

We talk about his experience with the largest marketing Committee in Australia and New Zealand and the value of being an adjunct at a University.

Billy then takes us through one of his most recent papers about Voice Assistants - think Siri - and gives us valuable insights into the research

At the end of the episode, we have not one but two book recommendations and some insights for you up-and-coming marketers.

So, without further ado - Billy Sung

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Season 2 Episode 2

Guest Profile

Professor Billy Sung

Google Scholar: https://scholar.google.com.au/citations?user=V_ufaV0AAAAJ&hl=en

Staff Home Page: https://staffportal.curtin.edu.au/staff/profile/view/billy-sung-0f95ce8b/

Host Profile

Dr. Zac Anesbury

Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en

Twitter/X: https://twitter.com/ZacAnesbury

LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au

Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury

Welcome! Today’s podcast clip comes from an interview with Professor Ekant Veer.

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Guest Profile
Professor Ekant Veer
Google Scholar: https://scholar.google.com/citations?user=BtLTKD4AAAAJ&hl=en
Twitter/X: https://twitter.com/VeerOffTrack
Staff Home Page: https://profiles.canterbury.ac.nz/Ekant-Veer
Article: https://doi.org/10.1016/j.ijhcs.2023.103144

Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury

Why do people watch user-generated videos?
Article: https://doi.org/10.1016/j.ijhcs.2023.103144

Welcome! Today’s podcast clip comes from an interview with Professor Ekant Veer.
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Book Recommendation #2
Cass R. Sunstein: Sludge: What stops us from getting things done and what to do about it
Hardcover (Amazon) - https://amzn.to/4aUPG59
Paperback (Amazon) - https://amzn.to/3U0awKa
Kindle (Amazon) - https://amzn.to/3O13Ojm
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Guest Profile
Professor Ekant Veer
Google Scholar: https://scholar.google.com/citations?user=BtLTKD4AAAAJ&hl=en
Twitter/X: https://twitter.com/VeerOffTrack
Staff Home Page: https://profiles.canterbury.ac.nz/Ekant-Veer
Article: https://doi.org/10.1016/j.ijhcs.2023.103144

Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury

Why do people watch user-generated videos?
Article: https://doi.org/10.1016/j.ijhcs.2023.103144