The Woke Marketer cover art

The Woke Marketer

By: Social Beatles
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  • Summary

  • "The Woke Marketer" is not just a podcast; it's a movement. It's a call to action for marketers to be more conscious, more informed, and more attuned to the changing needs of their audiences. It's about embracing the challenges and opportunities that lie ahead and forging a path towards a more insightful, ethical, and effective approach to marketing. Get ready to glean insights, strategies, and inspiration from the best in the business as they share their experiences and expertise. Besides that, some every day fun stories and experiences of our fellow marketers.
    Social Beatles
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Episodes
  • Going Beyond: Inside Avis's 'We Try Harder' Journey

    Going Beyond: Inside Avis's 'We Try Harder' Journey
    Jun 7 2024

    In this episode of the Woke Marketer Podcast, we delve into the iconic marketing campaign of Avis, "We Try Harder." Join us as we unravel the story behind Avis's bold strategy to embrace its second-place status in the car rental industry and turn it into a competitive advantage.

    Through insightful interviews and expert analysis, we explore how Avis's commitment to exceeding customer expectations challenged the status quo and reshaped the marketing landscape. Discover the key principles that drove this campaign's success and uncover valuable lessons that marketers can apply in today's competitive business environment.

    Tune in to gain a deeper understanding of the power of authenticity and perseverance in branding, and learn how Avis's "We Try Harder" mantra continues to inspire marketers around the globe.
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    12 mins
  • "Is Pepsi OK" - When Pepsi exploded the internet with a question

    "Is Pepsi OK" - When Pepsi exploded the internet with a question
    May 31 2024

    Join us on a captivating journey through the strategic brilliance of Pepsi's groundbreaking "Is Pepsi OK?" campaign.

    Delve deep into the annals of marketing history as we unravel the origins, impact, and enduring legacy of this transformative endeavor.

    From celebrity endorsements to multi-channel activations, discover how Pepsi's innovative approach redefined brand storytelling and resonated with a new generation of consumers.

    Explore the lessons learned and insights gained from this iconic campaign, and uncover the secrets to crafting purpose-driven marketing strategies that leave a lasting impression. Tune in and prepare to be inspired by the power of a refreshing change.
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    5 mins
  • Fizzing with Success: Coca-Cola's 'Share a Coke' Campaign

    Fizzing with Success: Coca-Cola's 'Share a Coke' Campaign
    May 24 2024

    This episodes of The Woke Marketer delves into the captivating narrative of one of the most impactful marketing endeavours in recent history.

    Unveiling the genius behind Coca-Cola's iconic campaign, let's explore how the simple act of personalizing Coke bottles transformed into a global sensation.

    Discover the strategic insights, creative brilliance, and cultural resonance that propelled "Share a Coke" from a marketing strategy to a cultural phenomenon, reshaping the beverage industry along the way.


    Written and hosted by Finley Miles

    Narrated by Brady Winds

    Produced by Social Beatles
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    11 mins
Marketing Economics
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