• The Science of Selling: Insights and Strategies from Cappi Pidwel

  • Jul 23 2023
  • Length: 23 mins
  • Podcast
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The Science of Selling: Insights and Strategies from Cappi Pidwel

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  • Summary

  • The Science of Selling: Insights and Strategies from Cappi Pidwel Meet the Masters: Cappi Pidwell

    Our next guest is Cappi Pidwell. I first got to know Cappi many years ago when a colleague of mine, the then senior sales director, recommended her. They had attended one of Cappi's sales workshops and suggested I do the same. I did and learned so many practical and insightful tips from Cappi. 

    Over the next few years, I had the privilege of collaborating with her on several projects. I hosted several of her sales training events and recorded a podcast series with her where we both shared our insights on sales and human behavior. Cappi is an extremely busy woman, but I managed to find a few minutes for a phone conversation with her.

    During this short interview, Cappi explains:

    •  The biggest sales mistake many people make
    •  Her unique perspective on "sales as a service"
    •  Why so many salespeople ask themselves the wrong questions - and what the right questions are
    •  What she considers to be her 'mission' in life. You might be surprised
    •  Her poignant insights into human behaviour - so true and succinctly stated
    •  Her belief system and how it empowers her in her career
    •  And so much more

    To find out more about Cappi Pidwell visit: https://www.cappipidwell.com

    If you've enjoyed our session today, why not head over to our website? We have loads of resources on Product Creation, Sales, Marketing, and of course, Personal Success! I’ll see you there: https://www.theacceleratorsclub.com
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