006 Summary Dr. Kirsten Lauritzen, a performance coach for high-achieving women, discusses the power to create anything we want in our lives through mindset and brain alignment. She shares her journey from chiropractic and nutrition to exploring the subconscious mind and limiting beliefs. Dr. Kirstin explains how mental toughness applies to athletics, entrepreneurship, and motherhood. She highlights the connection between the mind and body, and how beliefs and emotions can impact physical health. Dr. Kirstin provides insights into identifying and shifting limiting beliefs, and the power of rewiring the brain. The conversation draws on ancient wisdom and the importance of challenging our beliefs. In this conversation, Dr. Kirstin and Scott Rattigan discuss the importance of exploring painful experiences and finding healing. They also delve into the power of journaling as a tool for challenging beliefs and assumptions. They explore the topic of affordability in functional medicine and how to shift mindsets around money. They discuss the importance of getting comfortable in the uncomfortable and pushing through resistance. The conversation concludes with information on how to connect with Dr. Kirstin on social media. Takeaways Our mindset and beliefs play a crucial role in creating the life we want. The subconscious mind and limiting beliefs can impact physical health and well-being. Identifying and challenging our limiting beliefs is key to personal growth and transformation. Rewiring the brain through affirmations and repetition can help shift beliefs and create positive change. Exploring painful experiences can lead to healing and growth. Journaling is a powerful tool for challenging beliefs and assumptions. Shifting mindsets around money and worth can open up new possibilities. Getting comfortable in the uncomfortable is key to personal and professional growth. Collecting evidence and rewiring beliefs can help overcome challenges. Chapters 00:00 Introduction and the Power to Create Anything 02:09 Dr. Kirstin's Journey into Brain Alignment 06:29 Mental Toughness in Athletics and Entrepreneurship 09:08 The Mental-Physical Connection 13:10 Identifying Limiting Beliefs 25:39 Ancient Wisdom and Challenging Beliefs 27:03 Exploring Painful Experiences and Finding Healing 28:27 The Power of Journaling 29:07 Getting Started with Journaling 30:03 Challenging Beliefs about Affordability 30:19 Examining Worth and Value 31:17 Exploring Emotions and Stories 32:13 Identifying Core Beliefs 33:36 Shifting Mindsets and Money Beliefs 34:05 Believing in Your Capabilities 35:24 Exploring Worst-Case Scenarios 36:20 Finding Opportunities in Challenges 37:41 Choosing How to Move Forward 39:21 Finding Possibility and Opening Up Opportunities 40:31 Navigating the Valley of Despair 41:08 Getting Curious and Examining Patterns 43:22 Shifting Strategies and Habits 44:19 Choosing to See Things Through 45:39 Getting Comfortable in the Uncomfortable 46:00 Preparing for Resistance and Pushing Through 47:11 Collecting Evidence and Rewiring Beliefs 48:33 Mapping Evidence from Other Areas of Life 50:18 Connecting with Dr. Kirstin

Episode 005 Summary:

In this episode of The Junto, Scott Rattigan interviews Claire Bodtke and Lauren Castle, founders of Mediava. They discuss the importance of creating an exceptional patient experience in cash-pay medicine and the need for practitioners to focus on the business side of their practice. They also highlight the role of technology, such as ReveliaDx, in automating clinical processes and improving patient outcomes. The conversation emphasizes the importance of personal connection and communication in building trust with patients and setting clear expectations. Overall, the episode provides valuable insights and practical tips for practitioners in the functional medicine field. In this conversation, Claire Bodtke emphasizes the importance of understanding the different skill sets between practitioners and business people. She encourages practitioners to focus on their expertise in healing and not feel like failures if they don't immediately grasp business concepts. Claire also highlights the significance of implementation and offers support in building schedules and funnels. She suggests using a free 15-minute consult to get to know potential clients and determine if there is a good fit. Claire emphasizes the need for practitioners to actively listen to client concerns and provide value in their interactions. She emphasizes the importance of tracking leads and following up with potential clients, as it can take multiple touch points for someone to make a purchasing decision. Claire also discusses the importance of understanding the value of health and effectively communicating the benefits of a program or package to potential clients. Finally, she encourages practitioners to recognize their worth and consider raising their prices as they grow. Takeaways: Creating an exceptional patient experience is crucial in cash-pay medicine. Practitioners need to focus on the business side of their practice and create systems and processes to optimize efficiency. Technology, such as ReveliaDx, can automate clinical processes and improve patient outcomes. Personal connection and communication are key in building trust with patients and setting clear expectations. Practitioners should focus on their expertise in healing and not feel like failures if they struggle with business concepts. Implementation is key, and practitioners can seek support in building schedules and funnels. Offering a free 15-minute consult can help determine if there is a good fit with potential clients. Active listening and addressing client concerns are crucial in building trust and making sales. Tracking leads and following up with potential clients is essential, as it can take multiple touch points for someone to make a purchasing decision. Practitioners should effectively communicate the value and benefits of their programs or packages to potential clients. Recognize your worth and consider raising prices as you grow. Chapters: 00:00 Introduction to Medicava 01:26 How Medicava Started 03:18 Meeting and Collaboration 05:26 Experience and Expertise 09:37 Working with Household Names 14:36 Overcoming Sales Challenges 15:21 Improving the Patient Experience 22:23 Using Videos to Enhance the Experience 24:09 Leveraging Courses and Education 26:19 The Importance of Execution 27:09 The Challenges of Business for Practitioners 28:08 The Implementation Side 29:22 The Valley of Despair 30:49 Sticking with a Strategy 31:37 Setting Boundaries and Expectations 33:34 Practical Takeaways: Discovery Calls 34:24 Setting Boundaries and Expectations (Continued) 35:16 Active Listening in Discovery Calls 37:16 Asking the Right Questions 38:24 Creating a Valuable Patient Experience 39:23 Tracking and Following Up with Leads 41:17 Understanding the Value of Your Program 42:45 Pricing and Communicating Value 45:41 The Value of Health 46:35 Knowing Your Worth 47:45 Raising Prices and Setting Boundaries 48:50 Delivering Value and Making a Difference 49:55 Final Thoughts and Encouragement

Episode 004: Uli Iserloh, a leading marketing mind in the integrative and functional medicine space, shares insights on working smarter and not harder. He emphasizes the importance of standing out in marketing when AI tools are widely available. Uli discusses the process of hiring and delegating to an executive assistant, highlighting the need to delegate outcomes rather than processes. He provides tips on finding and training an executive assistant, including the importance of cultural differences in giving feedback. Uli also offers a free training on implementing systems and automation to streamline and simplify your business. Takeaways: Stand out in marketing by being unique and different from your competitors. Delegate outcomes, not processes, to an executive assistant. Find an executive assistant through a staffing agency and provide clear parameters and feedback. Implement systems and automation to free up time and be the CEO of your business. Chapters 00:00 Introduction of Uli Easterloh 01:00 Background in Science and Pharmaceuticals 06:22 Being Unique in Marketing 10:50 Hiring an Executive Assistant 11:26 How to Delegate and Control Quality 25:16 Cultural Differences in Giving Feedback 32:38 Finding an Executive Assistant 38:37 Training on Systems and Automation 41:39 Importance of Being the CEO of Your Business