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The Influence Hacker Podcast

By: John Lenker Kevin deLaplante Matt O'Leary
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  • Summary

  • The IHP explores an influence-focused, effective, more ethical vision for 21st century marketing.
    John Lenker, Kevin deLaplante, Matt O'Leary
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Episodes
  • IHP 007 | Season 1 Finale

    IHP 007 | Season 1 Finale
    Jan 13 2023

    In this capstone episode, we share why we started the Influence Hacker, what we learned through the first season, and what you can expect for Season 2 in 2023.
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    11 mins
  • IHP 006 | Becoming a "Warrior in the Garden" with Dr. Kevin deLaplante

    IHP 006 | Becoming a "Warrior in the Garden" with Dr. Kevin deLaplante
    Jul 28 2022
    Dr. Kevin deLaplante is the creator of The Critical Thinker Academy, Argument Ninja Dojo, and Argument Ninja Podcast, dedicated to improving people’s critical thinking, communication, and persuasion skills. As a longtime professor of critical thinking, ethics, logic, scientific reasoning, among other things, he had a hunger to spread these skills outside of the classroom. With upwards of 50k students served through online courses, over 40k youtube subscribers, and even a video with over a million views, it’s clear that this move was fruitful. In this episode, we’ll get you thinking psychologically & philosophically about the human realities that lie at the core of persuasion and influence. Kevin has some of the best-selling and most popular Humanities courses on Udemy. See his courses on critical thinking, cognitive biases, and essay writing here. Learn more about Kevin’s community membership site and podcast at www.argumentninja.com Want to go even deeper? Find more courses at www.criticalthinkeracademy.com and click here to find a recommended sequence of courses. Kevin’s YouTube channel
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    40 mins
  • IHP 005 | Experience Design Success Formula with John Lenker

    IHP 005 | Experience Design Success Formula with John Lenker
    May 26 2022

    Experience design is the heart of effective marketing, but our execution in the marketing industry isn’t keeping up with the technological advancements in the field. In this episode, we interview our very own John Lenker about his unique perspective on experience design grounded in his background working on elearning for top companies like IBM and Chrysler. By learning how people learn and applying a philosophy of personalization at scale to our marketing efforts, businesses and marketers can maximize their influence. Elden Ring, Plinko from the Price is Right, and bad first dates are also mentioned!

    • John’s book “Train of Thoughts: Designing the Effective Web Experience” is available now on Amazon.
    • For a deeper dive into the concepts we’ve discussed, check out the Influence Hacker Journal on Medium, written by John Lenker & Kevin deLaplante.
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    32 mins
Marketing Economics
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