There is a huge difference between selling something to your clients and guaranteeing a result. Today on The Coaching Equation, the phenomenal Jairek Robbins joins us to share his secrets to coaching success! Jairek lives and breathes to optimize human performance and through his incredible Performance Coach University, he is helping countless coaches advance their coaching programs. Tuning in, you’ll hear all about Jairek’s career, how Brook and Jairek know each other, the inspiration behind Performance Coach University, setting his ego aside and becoming a certified coach, and how selecting the clients that are going to perform best changed his business. Jairek stresses the importance of asking yourself what result you can guarantee for anyone who decides to work with you before explaining how that differs from selling them something. We even discuss why onboarding clients is an entire process on its own and talk about why consistent performance scoreboards are beneficial. Finally, Jairek tells us about the impressive people who train through his Performance Coach University. To hear all this and be inspired to embrace lifelong learning, press play now!

Key Points From This Episode:

• Introducing today’s guest, Jairek Robbins, and a brief overview of his illustrious career.
• How Jairek and Brook know each other and a bit about their history together.
• Jairek explains what inspired him to create his Performance Coach University,
• His experience of becoming a certified coach and why he initially resisted the process.
• Specializing in performance coaching and how choosing his clients changed his business.
• The importance of asking what result you can guarantee for anyone who works with you.
• How Jairek found so much success so early on in his coaching journey.
• Guaranteeing a result versus trying to sell something as a performance coach.
• Onboarding employees and introducing consistent scoreboards to measure success.
• Jairek shares some advice for coaches about being lifetime learners.
• The people who train through his Performance Coach University.

Links Mentioned in Today’s Episode:

Jairek Robbins

Jairek Robbins on X

Jairek Robbins on Instagram

Jairek Robbins on Facebook

Live It!: Achieve Success by Living with Purpose

Performance Coach University

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes

Are you in the early stages of starting a coaching business? Is something stopping your successful coaching business from scaling, but you can’t figure it out? Then, this episode is for you! In today’s episode, we uncover common pitfalls coaches make while building and running their coaching practice to help shortcut your learning curve. In our conversation, we discuss the problem of perpetual preparation, the different ways it happens, and how imposter syndrome can cause it. Discover what you need to have ready to start, essential considerations for building your program, and what resources you need to deliver your program. Explore common marketing missteps coaches make, tips for working with marketing agencies, pricing pitfalls, and what it takes to win the volume game. Gain insights into the steps for effectively structuring your sales plan, fostering genuine relationships with clients, the value of an entrepreneurial mindset, and more! Join us as we share cautionary tales from our careers and unpack common mistakes to avoid while building and growing your coaching business, no matter where you are along your journey. Tune in now!

Key Points From This Episode:

• Why you can’t wait for everything to be perfect.
• Examples of how continuous preparation manifests in a business.
• Misconceptions around certifications and qualifications.
• Why you shouldn't build your business around a marketing tactic.
• We share what we learned trying to market our businesses.
• The financial aspects of coaching, including pricing strategies.
• Hear about the type of trade options that work.
• Learn why displaying prices on your website is ineffective.
• Problems of approaching sales without a structured plan.
• Starting your business as a coach and not as a business owner.
• Final words of advice we have for listeners.

Links Mentioned in Today’s Episode:

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes

Are you ready to turbocharge your brainpower and conquer your anxiety? In this episode, we sit down with John Graham, a three-time USA Memory Champion, to delve into the world of memory techniques, mental fortitude, and overcoming anxiety. John is a memory expert renowned for his exceptional memory abilities and his dedication to teaching others how to unlock their full memory potential. In our conversation, John shares his journey from being an average student to mastering memory techniques that led him to championship titles. He reveals the secrets behind his incredible memory feats and offers practical tips on how anyone can enhance their memory skills. We discuss the importance of measurable growth goals, the secrets behind tapping into your emotional core, and how to transform challenges into new paths of opportunity. He also opens up about his battle with anxiety and how he's used his mental strength to overcome it. Discover the secret sauce to building resilience, controlling negative thoughts, and thriving under pressure. Join us as we rewrite the mental playbook and soar to new heights of memory mastery and resilience with John Graham!

Key Points From This Episode:

• He explains what becoming a multiple USA Memory Champion entails.
• What inspired him to pursue mastering memory and change his life.
• Learn about the role of creativity in improving memory.
• Hear about his inspiring journey to becoming a memory champion.
• Explore the concept and value of measuring personal growth.
• Discover what motivated him to start competing and why he continued.
• How he navigated his relationship with wanting to achieve his goals.
• John shares his struggles with anxiety and how he overcame it.
• The moment that catalyzed him to make a change in his life.
• Why anxiety is not a mental health issue but an emotional issue.
• Pragmatic steps to overcoming the emotional issues underpinning anxiety.
• Advice and recommendations for listeners suffering from anxiety.
• A helpful resource to start dealing with your anxiety today.

Links Mentioned in Today’s Episode:

John Graham

John Graham on Facebook

John Graham on X

John Graham on Instagram

The USA Memory Championship®

Moonwalking with Einstein

Release Panic Guide

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes