Ben Fox is the Co-founder and Managing Director of FP Digital, formerly known as FlowPress, a back-office web support team and web development agency providing long-term care for web properties. At FP Digital, Ben utilizes his 10-plus years of experience in client and project management to oversee client service and project delivery. Ben is a serial entrepreneur and a three-time founder of HTML and WordPress platforms. Before his entrepreneurial pursuits, he worked across various marketing verticals at Vonage and the Match Marketing Group. 

A strong relationship between an agency and a client is mutually beneficial, allowing both parties to achieve their goals. What are some attainable strategies for building solid client-agency relationships to help agencies grow and scale?

The pandemic tested agency owner Ben Fox in numerous ways, which taught him multiple lessons. But his most significant takeaway was understanding the power of relationships. However, you have to prove your value continuously when forming partnerships. Ben asserts that it’s advantageous to partner with more intelligent individuals than you to leverage the strength and expertise of that existing business. In return, you must be able to follow through on promises to maintain trust and demonstrate your agency’s capabilities with a staff of competent and knowledgeable professionals. Additionally, communication is vital to the relationships you build, so offer transparency regarding processes, fees, and expectations. This clarity not only upholds intentions but also lays the foundation for effective collaboration.

In this episode of the Tailwind Marketing Podcast, Carlos Corredor interviews Ben Fox, Co-founder and Managing Director at FP Digital, about cultivating relationships to grow an agency. Ben discusses the rebranding of FlowPress to FP Digital, the services they provide, the lessons he’s learned from overcoming a challenging year, and the importance of building partnerships.

Carlos Corredor is the Co-founder and CEO of Condor Agency, an ROI-driven digital marketing firm. He has 10 years of experience working in digital strategy and analytics and measuring the impact of marketing initiatives on business outcomes. Before Condor, Carlos was the Senior Manager of Digital Marketing and Analytics at Rise Interactive.

US companies outsource talent, specifically in Latin America, because it’s cost-effective in terms of salary and operations. However, building an overseas employee base requires careful consideration of processes.

Outsourcing staffing expert Carlos Corredor advises that US-based companies should start with a small talent pool before expanding their teams. He explains that while taking advantage of different time zones can be beneficial, it is essential to schedule a specific time for all team members to meet virtually and address any concerns or questions. Carlos also recommends using communication and project management tools like Slack and ClickUp to enable collaboration and daily progress updates. 

In this episode of the Tailwind Marketing Podcast, Kevin Dunn of HubSpot and the Agency Unfiltered podcast flips the script and interviews Carlos Corredor about outsourcing talent outside of the US. Carlos discusses Condor Agency’s employee outsourcing business model, the solutions Condor Agency offers its clients, and the operational processes to consider when building an employee base outside of the US.

Andrew Baird is the VP of Marketing at TierPoint, a leading IT infrastructure national provider, helping organizations drive performance and manage risk. Andrew’s path into B2B marketing was untraditional, previously working in various industries, including product development and financial services. Before TierPoint, Andrew contributed his expertise and knowledge to Digital Realty as the Head of Marketing and at Audible, Inc. in Product Marketing. Andrew holds a BS in marketing from Rutgers University. 

Sales and marketing play vital roles in brand awareness and lead generation. However, relationships between these teams can sometimes be contentious. What methods can leadership take to unite the departments harmoniously?

The first step is to foster a relationship between marketing and sales through communication, collaboration, and camaraderie events such as happy hour. Seasoned marketing expert Andrew Baird affirms that it’s vital to team dynamics not to discriminate between parties involved with the customer experience because they’re all working towards a common goal. Nonetheless, a positive rapport between the teams starts with leadership, so Andrew suggests developing a committee of department heads representing all functions. This panel would be responsible for designing a plan or agreement that outlines mutual goals, such as customers’ needs and KPIs, and appointing a designated enabler. An enabler’s primary focus is to keep the sales and marketing teams on track and remind them of the intended plans. Upon achieving the desired results, Andrew advocates for celebrating successes to boost morale and encourage teamwork.

In this episode of the Tailwind Marketing Podcast, Carlos Corredor chats with Andrew Baird, VP of Marketing at TierPoint, for an informative conversation about B2B marketing. Andrew defines the role and evolution of a B2B marketing team, shares strategies for bridging the gap between sales and marketing, and explains why an organization’s product marketing is vital.