• Snapchat CMO on fixing social media, being creative leader of the decade and lessons from Dan Wieden - Colleen DeCourcy

  • May 8 2024
  • Length: 42 mins
  • Podcast
Snapchat CMO on fixing social media, being creative leader of the decade and lessons from Dan Wieden - Colleen DeCourcy cover art

Snapchat CMO on fixing social media, being creative leader of the decade and lessons from Dan Wieden - Colleen DeCourcy

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  • Summary

  • Colleen DeCourcy is the Chief Creative Officer at Snap, having previously spent over a decade at Wieden+Kennedy as co-president and Chief Creative Officer, working on some of the largest brand accounts in the world. In this episode we talk about Colleen's time at W+K, some of her favourite quotes from Dan Wieden and how she's now tackling brand at Snapchat.

    Timestamps
    00:00 - Intro
    01:22 - Colleen DeCourcy background
    03:30 - Winning creative leader of the decade
    06:30 - Colleen’s tenure at Wieden+Kennedy
    13:50 - The TIME Interview
    18:39 - From retirement to joining Snapchat
    21:56 - The challenges of Snapchat
    26:49 - Creating happiness in social media
    30:02 - The 3D Chess of Being CCO and CMO at Snapchat
    36:12 - What’s it like working for Evan Spiegel
    39:07 - Advice to young marketers from Colleen DeCourcy
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