• She's Got Game: GS&P's Margaret Johnson

  • Feb 22 2024
  • Length: 47 mins
  • Podcast
She's Got Game: GS&P's Margaret Johnson cover art

She's Got Game: GS&P's Margaret Johnson

  • Summary

  • Fresh off her agency’s four Super Bowl commercials, Goodby Silverstein & Partners Chief Creative Officer Margaret Johnson joins the show and discusses the craziness of putting together a Big Game ad and her experience building creative for the biggest audiences. She also talks about integrating digital at a leading agency and provides her perspective on the impact of AI on her work. Also, John gives his snap decision on whether there’s a backlash against technology. Brian takes a swing at another Hopelessly Unattainable Guest.

    Key topics & chapter markers

    (00:37) - SNAP DECISION: Waymo car fire a sign of tech backlash?

    (04:52) - Welcome, Margaret!

    (23:26) - Navigating an ad agency through digital transformation

    (32:23) - Daughters of the Evolution

    (44:25) - Dear Hopelessly Unattainable Guest

    Background content

    How Waymo became a symbol of everything people hate about AI - Fast Company

    Tesla worker killed in fiery crash may be first ‘Full Self-Driving’ fatality - Washington Post

    Goodby Silverstein & Partners

    See Margaret speak at SXSW

    Most liked Super Bowl ads 2024 - Ad Age

    USA Today Ad Meter - USA Today

    Lessons in Herstory - Daughters of the Evolution

    Fire & Ice Super Bowl ad (2018) - moviemaniacsDE/YouTube

    Connect with Brian and John on LinkedIn:

    https://www.linkedin.com/in/brianmarks13/

    https://www.linkedin.com/in/john-l-young/

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