Bert Jacobs is the co-founder of Life is Good, a $100 million company dedicated to spreading the power of optimism. In this episode, he tells Brian how he and his brother John went from selling t-shirts on the streets of Boston to leading such a successful positive-lifestyle brand.

YOU WILL LEARN:

· How their mother inspired the business.

· How others helped them to grow and develop.

· Why they are committed to their groundbreaking nonprofit work.

MENTIONED IN THIS EPISODE:

lifeisgood.com

“Life is Good,” by Bert and John Jacobs

MasterMind Summit

Free business consultation

Dr. Seuss

“Sapiens,” by Yuval Noah Harari

Good Will Hunting

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Life is not easy. Life is not perfect. But life is good.” – Bert Jacobs

“Optimism is the most pragmatic strategy for living a happy and fulfilling life.” – Bert Jacobs

“There is no more important job on planet earth than the job of a mother. Because if the youngest people on this planet can grow up with resilience and the right values, then our world is going to be okay.” – Bert Jacobs

“Know who you are, and act like it.” – Bert Jacobs

“The good life is not about what you have in possessions or where you are geographically. It's more the acknowledgement that life - while it's a mystery - is a great gift.” – Bert Jacobs

itsagoodlife.com

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