What happens when you find your niche in the fitness industry? Bill Parisi turned his passion for youth performance into a multi-million-dollar business.

His company, Parisi Speed School, has more than 100 facilities around the world and has served over one million athletes, including more than 130 eventual NFL draft picks.

But Bill isn’t focused on the guys who run world-class 40-yard dashes at the NFL Combine. They appear later because he’s locked in on helping younger kids get faster so they make the team, play more and develop character through sport.

In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Bill, who shares how he identified his specialty in the youth performance niche: speed training. Bill narrowed his focus very early in his career, and he offers gym owners tips on finding their own niches.

Bill says you must figure out what area of fitness you’re most passionate about and then become an expert in it.

If you couple expertise with sound business practices, your niche can make you rich as you help others accomplish their health and fitness goals.

Bill will be sharing more of his knowledge at the Two-Brain Summit on June 8 and 9 in Chicago to help coaches further their careers and stand out in a crowd.

Only a few summit tickets are left, so get yours today through the link below.

Links

Two-Brain Summit

Gym Owners United

Book a Call

1:57 - Nailing your niche fast

5:43 - Strength vs. speed: speed wins

14:24 - Focusing on a niche for success

22:22 - Top advice for opening a gym

28:32 - Tailoring your services

After six months of mentorship with Two-Brain, gym owner Wesley Kalkhoven doubled his income, earned more time with his family, and claimed spots on the February 2024 leaderboards for set rate and show rate.

His gym, Calisthenics Amsterdam in the Netherlands, had a whopping 76 No Sweat Intro appointments booked, and 37 people showed up.

In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Wesley, who shares exactly how his mentor, Gary Walsh, helped him rev up his marketing to bring in more leads.

Wesley also reveals his secret to getting so many leads to show up for their appointments: consistent follow-up.

Now, with only 20 group training spots left to fill, Wesley is setting his sights on growing other revenue streams, like personal training.

Links

Gym Owners United

Book a Call

0:50 - How did Wesley get so many clients?

6:12 - Why do people come to you?

10:33 - Improving the numbers

17:05 - Before Two-Brain and now

26:07 - How common are no-shows?

Gym owners often ask “how do I get more leads?” when they really need more customers.

The problem usually isn’t lead generation—it’s leads that don’t move down the marketing funnel.

How do you know if your funnel is clogged? You have to track and analyze metrics.

To help you add more clients, our February 2024 leaderboard show dials in on three critical lead-tracking metrics: set rate, show rate and close rate. How many leads set appointments, how many people show up, and how many buy?

In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper runs through each Top 10 leaderboard, sharing data from the best gyms around the world.

Then he gives you tips directly from the owners of these gyms so you can find out exactly what they’re doing to get more clients in the door.

One tip came up in every interview: speed—reach out to leads as fast as possible.

Links

Gym Owners United

Book a Call

1:35 - February 2024 leaderboards

3:11 - NSIs set

5:15 - NSIs showed

6:51 - NSIs closed

8:43 - Marketing tips