"How can Google Ads supercharge your Amazon sales? John Horn of StubGroup has the answers you've been looking for."

In this episode of the Post-Purchase Pro Podcast, we had the pleasure of hosting John Horn, the CEO of Stub Group, a leading expert in leveraging external traffic to boost Amazon sales. Our discussion centered on the strategic use of Google ads to not only drive traffic back to Amazon but also to enhance sales and improve product visibility on various platforms.

Key Takeaways:

1. Understanding Seller Categories: John broke down the three main categories of Amazon sellers and how each can benefit from targeted Google ads strategies. Whether you're Amazon-focused, starting off-platform, or managing both, there's a tailored approach to maximize your ROI.

2. Challenges of Diversification: Many sellers struggle when branching out from Amazon due to the lack of built-in traffic on platforms like Shopify. John emphasized the importance of using data from Amazon to strategically drive traffic to other sales platforms using Google ads.

3. Effective Ad Strategies: We delved into the specifics of setting up effective Google Shopping campaigns and the nuances of directing traffic to Amazon listings. John highlighted the importance of starting with text ads and considering YouTube and Google Display for broader reach.

4. The Importance of Tracking and Analytics: Setting up proper tracking mechanisms is crucial when transitioning from Amazon to other platforms like Shopify. This ensures that sellers can measure the effectiveness of their ad spend and adjust strategies accordingly.

5. Success Stories: John shared a success story of a bedding company that managed to significantly reduce ad spend while improving ROI by refining their Google ads strategy with Stub Group’s help.

7. Future Opportunities: Looking ahead, John hinted at upcoming features in Google ads that could further enhance the ability to drive traffic to Amazon, potentially including new campaign types that could integrate more deeply with Amazon’s platform.

Additional Resources:

• Visit StubGroup's website
• Connect with John Horn on LinkedIn
• Follow StubGroup on Facebook
• Contact John at john@stubgroup.com

For those looking to dive deeper into leveraging Google ads for Amazon, reaching out to Stub Group for a personalized consultation could be a game-changer. Their approach to detailed analysis and tailored ad strategies can help sellers at any scale improve their online presence and sales figures.

Sellers interested in exploring Google ads further should consider visiting Stub Group’s website for more information or subscribing to their YouTube channel for ongoing tips and strategies.

For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.

Timestamps

00:00:31 - John Horn's Expertise in External Traffic
00:01:29 - Categories of Amazon Sellers
00:02:23 - Challenges of Diversification for Amazon Sellers
00:03:06 - Transitioning from Amazon to Shopify
00:05:51 - The Impact of External Traffic on Amazon Rankings
00:06:51 - Effective Google Ads Strategies for Amazon Listings
00:09:26 - Using Funnels to Increase Amazon Sales
00:10:22 - What Successful E-commerce Brands Do Differently
00:12:17 - John Horn's Background and Stub Group's Origin
00:13:58 - Working with Stub Group
00:15:43 - Case Study of a Successful Client
00:17:13 - Why Amazon Sellers Should Consider Google Ads
00:18:31 - John's Favorite Business Resource
00:21:08 - How to Connect with Stub Group

"Imagine a world where your global logistics are as simple as clicking a button. Burak Yolga of Forceget is here to make that a reality."

In this episode, we sit down with Burak Yolga, the co-founder and CEO of Forceget, a trailblazing digital freight forwarding company. Burak shares his journey of revolutionizing the logistics industry by providing transparent, efficient, and technology-driven solutions that simplify global shipping for businesses.

Key Takeaways:

1.Revolutionizing Global Logistics: Burak discusses how Forceget leverages technology to streamline international shipping and logistics, making it more accessible and efficient for businesses.

2. The Role of Technology in Freight Forwarding: Explore the innovative solutions Forceget implements to enhance customer experience and optimize supply chain management.

3. Navigating Complexities of Global Shipping: Learn how Forceget addresses the common challenges in freight forwarding, ensuring smooth and transparent operations.

4. Customer-Centric Approach: Discover how Forceget's commitment to high standards and customer satisfaction sets them apart in the logistics industry.

5. Special Offer for Listeners: Don't miss out on the exclusive $300 discount on your first shipment with Forceget.

Additional Resources:

• Visit Forceget's website at forceget.com
• Connect with Burak Yolga on LinkedIn
• Follow Forceget on social media: LinkedIn, YouTube, Facebook, Reddit, TikTok

SPECIAL OFFER:

Take advantage of Forceget's special offer and earn a $300 discount on your first shipment! Visit forceget.com and streamline your logistics today.

For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.

Unlock the power of high-converting images with Kamal, CEO of AMZOneStep, and optimize your Amazon listings for skyrocketing sales!

Join us as we dive into the world of Amazon optimization with Kamal, the CEO and founder of AMZOneStep. With a wealth of experience in e-commerce and as a member of the Forbes Council, Kamal shares invaluable insights on how to optimize Amazon listings for increased sales, ranking, reviews, and profits.

Key Takeaways:

1.The Importance of Main Images: Kamal emphasized the critical role of the main product image in driving click-through rates on Amazon. He advised sellers to break the pattern of their competitors' images and to continuously split test their main images to ensure they stand out in search results.

2. Split Testing: Sellers should regularly split test their main images, as well as their other creatives and A+ content, to avoid leaving money on the table. Tools like PICFU, IntelliView, and Amazon's own manager experiments can be used for this purpose.

3. Visual References: When creating infographics and lifestyle images, it's important to use visual references that customers can relate to. For example, showing how many items a product can hold rather than just listing dimensions can be more effective.

4. Amazon TOS Compliance: Kamal warned against making claims or using prohibited keywords in listing images, as this can lead to issues with Amazon's terms of service. He also recommended having a backup main image ready in case Amazon flags the primary one.

Additional Resources:

• Visit AMZOneStep's website at www.amzonestep.com.
• Connect with AMZOneStep on Instagram.
• Access the special offer for listeners: 2 Free Main Images + Split Testing.

SPECIAL OFFER:

Access the special offer for listeners: 2 Free Main Images + Split Testing.

For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.

Timestamps

[00:02:09] Conversion strategies for Amazon sellers.

[00:03:41] Importance of main product image.

[00:07:56] Main image importance.

[00:12:05] Using visual references in images.

[00:14:28] Targeting Specific Customer Needs.

[00:20:01] Free main image offer.

[00:22:50] A splurge on a Tesla.