Welcome to another episode of Operation Agency Freedom, the podcast where we help marketing agencies thrive! I'm your host, Chris Martinez, and today, we’re diving into one of the most critical aspects of scaling your agency: mastering recruitment. If you’re on the hunt for top talent to elevate your business, this episode is your go-to guide.

We’ll explore five straightforward yet often overlooked strategies to attract, engage, and convert the best people for your team. From optimizing your online presence and leveraging review sites to engaging passive candidates and utilizing cutting-edge AI technology, these tips are designed to ensure you hire the right people who can propel your agency to new heights.

So, grab your notebook and get ready for some invaluable insights that can transform your recruitment process.

Let's get started!

Hey guys, welcome back to another episode of Operation Agency Freedom! Today we're diving into an amazing chat with Erin Rohner, the powerhouse behind customer experience here at DUDE!

Ever wondered how to really listen to your customers and make your service fantastic? Erin’s got you covered. She'll share the key to staying ahead of the game by understanding your client's needs and making the right changes.

I'll be giving you some cool ideas too, like using those not-so-great Yelp and Google reviews of competitors to position your business better 😉

We get to hear Erin’s leadership lessons from her journey in the trenches, including why it’s crucial to trust your team and let go a bit, and how to manage employees as your business grows. Her insights on building confidence by pushing yourself are pure gold.

Plus, we also get real about the tough decisions in leadership, like letting go of your first hire and setting realistic expectations for your team. It is all about balancing facts over feelings in leadership.

We'll also be diving a bit into Erin’s background—did you know she’s juggling an MBA program?
Erin’s story of handling customer support during the crazy times definitely showcases her dedication. She even trains other agencies now on nailing customer experience!

Grab your headphones and get ready for a fun, insightful ride with Erin and I. Don’t forget to subscribe and connect with us on social media. You won’t want to miss this one, friends!

Discussion Points

00:00 Intro.
03:17 Longest standing team member during newspaper days.
08:46 Recognized need for leadership team, hired quickly.
12:33 Empathize with clients to improve their experience.
14:28 Emphasize customer perspective; trust but expect remorse.
18:38 Grateful for growth, learning, and letting go.
19:26 Leadership growth, challenging lessons, empathy, and confidence.
25:08 Leading means providing guidance and setting expectations.
27:56 Outro.

Resources

• Connect with DUDE on the following social channels

• Facebook / dudeagency

• Instagram / dudeagency.io

• Visit our YouTube channel / @dudeagency2093

• Check out our website and see how we can help you run a profitable agency https://bit.ly/3RPh4Zn

Diving into the world of diversity isn't just 'nice'—it's a must-have in today’s business landscape, and guess what? It can seriously boost your growth too!

In this episode, Joe and I unpack why having a diverse team isn't just about filling quotas. We're digging deep into how embracing diverse cultures and backgrounds can open up fresh opportunities and drive financial success for businesses. You'll hear about the challenges and triumphs in industries like the movie biz where diversity is often given a back seat.

Don't miss on this episode's insights on the systemic issues and our personal experiences that reveal a bigger picture of how diversity impacts business and entrepreneurship.

So, if you’re ready to explore how being truly inclusive can revolutionize your business approach and why it’s essential to adapt to our rapidly changing demographic landscape, this discussion is tailor-made for you!

Let’s get the lowdown on making your business more diverse and thriving. Tune in now, share your thoughts, and don't forget to hit that subscribe button for more insightful talks here on Operation Agency Freedom!

Discussion Points

00:00 Intro.
09:04 Embracing humanity and imperfection while embracing control.
13:32 Personal experiences.
20:42 US demographics shift impacts business marketing strategies.
26:30 Speaker lineup lacks diversity, needs more representation.
34:26 Minority entrepreneur's concerns about identity and business.
47:25 Profitability favored over diversity in film industry.
50:01 Diversity in workforce leads to better profits.
55:05 Leaders must pave the way for change.
01:00:40 Outro.

Resources

• Connect with DUDE on the following social channels

• Facebook / dudeagency

• Instagram / dudeagency.io

• Visit our YouTube channel / @dudeagency2093

• Check out our website and see how we can help you run a profitable agency dudeagency.io