Masters of Marketing cover art

Masters of Marketing

By: Bassem Saber
  • Summary

  • Deep dives with marketing masters from across the globe, where they share their marketing best practices, experiences, and insights with Bassem Saber.
    © 2024 Masters of Marketing
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Episodes
  • Mohamad Itani from Amazon Ads Delves into the Future of Marketing in the GCC​
    May 23 2024

    The GCC contains a wealth of opportunities for investors and businesses alike. We're already seeing massive growth throughout the region, especially when it comes to digital advertising.​​

    Mohamad Itani is the Head of Partnerships at Amazon Ads, and through his experience and the insights available to him, he is exceedingly knowledgeable about the state of the GCC market and its potential.​

    Join us as Mohamad delves into the key growth drivers in the GCC, how a shortage of local talents is impacting businesses, and much more.

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    45 mins
  • PR, Partnerships, Social Media, and How to Use Them to Grow Your Startup
    Apr 30 2024

    When it comes to communicating with potential customers, authentic, genuine content is the name of the game.​

    Ksenia Zaykova is the Founder of Node Communications, one of the region's premier PR and consulting firms, and the CCO of AngelsDeck Global Ventures, a leading venture capital firm. Throughout her vast experience, she has become a leading expert in communications, public relations, and storytelling.​

    Join us as Ksenia delves into reaching the right customer with the right message, how content can help you grow your startup, incorporating storytelling in your content, and much more.

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    44 mins
  • How MCG Talent Grew to Become a Multi-Million Dollar Company​
    Mar 22 2024

    Today, the UAE is one of the world's top hubs for business. However, back when Justin McGuire started MCG Talent, that wasn't the case.​

    Justin McGuire is the Founder of MCG Talent, the region's top marcom recruitment firm, and over the years he spent developing MCG Talent into a multi-million-dollar company, he has learned a thing or two about how to succeed in the region.​

    Join us as Justin delves into his story as an entrepreneur, how and why he started MCG Talent, and what he does to continuously grow his business.

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    49 mins

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