• Marketing Executive Advice

  • By: John Hanks
  • Podcast
Marketing Executive Advice cover art

Marketing Executive Advice

By: John Hanks
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  • Summary

  • I'm John hanks. I've been in marketing for 40 years, the last 16 as an Executive (SVP/CMO). I've worked of global B2B and B2C corporations from $1.7B to $30Bn. In marketing, I've lived it, earned it, broke it, fixed it got in trouble for it and finally mastered it. Each episode we'll feature a specific topic (e.g Content, analytics, Customer Experience, Brand and 15 others). What is it, what's the current trend and practice among American companies. What "goodness" looks like, pitfalls to avoid and the way you should "really approach it".Additionally, I'll spend a small amount of time on future trends and what is coming over the horizon.

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    John Hanks
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Episodes
  • Why listen...in one minute

    Why listen...in one minute
    Jan 20 2020

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    1 min
  • Introduction

    Introduction
    Jan 19 2020
    What the series is about in 1 minute!

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    1 min
Economics
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