In this episode, host Ty Hayes builds on a recent CMO Leadership Podcast interview with Sean Ellis, the author of Hacking Growth. Ty delves into the four-stage growth hacking process and shares how he applied them to boost metrics during his tenure as the CMO of Curtin University.

Tune in as Ty reveals:

• The drivers for Growth Hacking at Curtin University during Ty's tenure as CMO, including declining international student numbers, a shrinking domestic market, and fierce competition in the higher education sector.
• How he structured an effective growth marketing team, the essential skill sets needed, and the importance of cross-collaboration.
• How the 4-stage growth hacking process of Analyse, Ideate, Prioritise and Test were applied to increase conversion of the Bachelor of Commerce at Curtin University
• The incredible results and achievements that the Curtin Marketing team achieved as a result of applying Growth Hacking principles.

This episode is a must-listen for marketing leaders seeking to increase the experimentation velocity of their team and drive accelerated growth.

References

• CMO Leadership Podcast Episode 62 Sean Ellis Decodes Growth Hacking

• Hacking Growth, By Sean Ellis

Contact Growth Generators

• Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth.

• Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile Marketing

• Connect or Follow Ty on LinkedIn - and mention that your’e a listener of the Pod.

Help us help you

• Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.

• Please take a moment to rate and review us on your favourite platform.

We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.

This podcast was produced by Ty Hayes and edited by Clare Ryan.

In this episode, you will discover:

• A game plan to approach your first 12 months in a CMO role.
• How Bev realigned the 60-person marketing team around the customer journey and which modern marketing and sales capabilities she's added to the team from CX to marketing automation, to outbound sales.
• The strategies and techniques Bev implemented to build a strong team culture, smash down team silos, spark creativity, and create a high-performing marketing team.

We hope you enjoy listening.

References

• Flinders University
• PRIMED High-performance framework from Growth Generators

Contact Growth Generators

• Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth.
• Discover how Ty can help your marketing team build a high-performance culture and boost staff engagement by 20%
• Connect or Follow Ty on LinkedIn - and mention that your’e a listener of the Pod.

Help us help you

• Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.
• Please take a moment to rate and review us on your favourite platform.

We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.

This podcast was produced by Ty Hayes and edited by Clare Ryan.

In this episode, host Ty Hayes uncovers the surprising #1 component required for high-performance marketing teams. Psychological Safety.

This element is so powerful that it can supercharge creativity and innovation, enhance collaboration and create a team culture that enables you to attract, engage and retain top talent.

From battling hierarchical structures to overcoming the fear of failure, you'll also discover the threats that prevent this component from thriving in your team.

Gain practical strategies to create this condition in your team by championing diversity, embracing failure as a catalyst for growth, and creating an environment where team members feel empowered to voice ideas and concerns.

Tune in to find out how to build psychological safety in your marketing team.

High-Performance Marketing Team Scorecard

Are you looking to build a high-performance marketing team and boost staff engagement? Take our free High-Performance Marketing Team Scorecard Quiz to evaluate 3 key elements of high-performance marketing teams. Find out where your team stands, and gain customised tips on how you can improve for better outcomes. Click here to take the scorecard:

https://growthgenerators.scoreapp.com

References

• The Fearless Organisation by Amy Edmondson
• Episode 7 of CMO Leadership Podcast Harnessing digital, data and differentiation with Fabian Marrone, CMO of Monash University
• Episode 13 of the CMO Leadership Podcast. Aligning marketing teams and embracing diversity with Malini Sietaram
• Episode 39 of the CMO Leadership Podcast Holly Ransom discusses her new book The Leading Edge
• Episode 57 of the CMO Leadership Podcast The First 90 Days with the CMO of Calendly
• Episode 67 of the CMO Leadership Podcast Marketing Leadership Lessons with Sarah Cutbush, Chief Marketing and Communications Officer at University of South Australia

Contact Growth Generators

• Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth.

• Discover how Ty can work with your marketing team to improve psychological safety as part of the high-performance marketing team training.

• Connect or Follow Ty on LinkedIn - and mention that your’e a listener of the Pod.

Help us help you

• Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.

This podcast was produced by Ty Hayes and edited by Clare Ryan.