Summary In this conversation, Mitch Beinhaker interviews Katie Brinkley about her journey in social media and entrepreneurship. They discuss the early days of social media, Katie's experience working in radio and television, and how she transitioned into starting her own social media agency. Katie shares her insights on the importance of strategy in social media marketing and the misconceptions that many business owners have. She also talks about the benefits of virtual work and the power of networking both online and in-person. The conversation discusses the importance of networking and building connections online, as well as the shift in mindset needed for effective social media presence. It emphasizes the need for engagement and building a community rather than just posting content. The conversation also touches on the different platforms and strategies for each, highlighting the importance of enjoying the platform you choose to focus on. The guest, Katie Brinkley, shares her insights and encourages business owners to focus on connecting with their ideal clients and customers. Keywords: social media, entrepreneurship, radio, television, social media agency, strategy, virtual work, networking, networking, connections, social media, engagement, community, platforms, strategy, ideal clients Takeaways Social media has evolved significantly since its early days, and it is now an essential tool for businesses.Having a strategy is crucial for effective social media marketing, and it is not just about posting content but also understanding the platforms and target audience.Virtual work offers flexibility and productivity, but it is important to find a balance and maintain social connections.Networking, both online and in-person, is essential for building relationships and growing a business.The role of social media in business continues to evolve, and staying updated with the latest trends and changes is crucial. Networking and building connections online is crucial for business success.Engagement and building a community are more important than just posting content on social media.Choose the platforms you enjoy and focus on engaging with your ideal clients and customers.Shift your mindset and approach to social media to prioritize connection and value creation. Titles The Benefits and Challenges of Virtual WorkThe Power of Networking in Building a Business The Power of Networking and Building Connections OnlineShifting Your Mindset for Effective Social Media Presence Sound Bites "If you want to actually use social media to grow your business and grow your brand, there is a strategy behind it.""I think one of the best things to come out of COVID was the understanding that people will, but quality of life is extremely important.""I think the world has definitely changed. My son is in tech. He is all virtual. He's got no office.""You don't need to be online so much.""You don't need to be on all the platforms.""The key for success in social media is engagement." In addition to listening to the episode, you can watch a video of their discussion on our YouTube Channel. And be sure to subscribe to support the podcast! For general information about the podcast, send an email to info@beinhakerlaw.com or visit https://mitchbeinhaker.com/podcast. To follow Mitch and the podcast, go to linktr.ee/beinhakerlaw. You can subscribe and listen to episodes on Apple Podcasts, Google Podcasts, Amazon Music, Spotify and most other directories. Please review us whenever possible and thanks for your continued support! Sponsorships and paid guest appearances are available. Connect with us by email or on social media. Be sure to purchase Mitch's book, 10 Ways to Get Sued by Anyone & Everyone: A Small Business Owner's Guide to Staying Out of Court, in either paperback (https://a.co/d/7FmMTuN). The Accidental Entrepreneur is brought to you with the help of our sponsor, AWeber - the world's leading small business email marketing and automation service provider. Since 1998, AWeber has helped more than 1 million small businesses, entrepreneurs through its suite of web-based email marketing, automation tools and education. AWeber – the best option when it comes to marketing your business. Visit http://bit.ly/3HK3DVB for more information and to sign up for a trial account. We are also brought to you by TAB. Since 1989, The Alternative Board (or TAB) has been one of the leading peer advisory and business coaching organizations for independent business owners and CEOs across the world. By facilitating peer advisory boards, private 1-on-1 coaching and strategic planning services, TAB helps business owners improve their businesses in ways that change their lives. https://www.thealternativeboard.com/jersey-shore-north Also brought to you by Beinhaker Law, a boutique business & estates legal practice in Clark, NJ. To learn about shared outside general counsel services and how to better protect your business, visit https://...
