Hear from the unicorns in the sports biz, how they achieved their dreams and the inner workings of the sports business.

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Episode Summary
Evan Morgenstein, a sports agent and entrepreneur, discusses his career journey and his current focus on influencer marketing and the sport of pickleball. He was once called being "scientifically unprofessional" from a member of the sports business media. He emphasizes the importance of standing up for athletes' rights and the need for athletes to take back power in the sports industry. He also criticizes the lack of sales courses in college and the focus on consulting rather than practical sales skills. Evan shares his excitement about the potential of pickleball as a social sport that is approachable and inclusive. He announces his partnership with Pickleball Pop-Ups and his goal to provide fun and memorable experiences in the sport.

Takeaways
- Athletes need to take back power in the sports industry and stand up for their rights.
College education should include practical sales courses to prepare students for real-world business environments.
- Pickleball is an inclusive and approachable sport that is gaining popularity, especially among older demographics.
- Evan is partnering with Pickleball Pop-Ups to provide fun and memorable experiences in the sport.

Chapter Summary
00:00 Introduction and Excitement for the Conversation
05:43 Early Career in Sports Marketing and Representation
09:16 The Importance of Advocating for Athletes' Rights
22:43 Lack of Sales Courses in College Education
26:02 Focus on Pickleball as a Growing Sport
32:11 Final Thoughts and Advice for Entrepreneurs
33:10 Podcast Snazzy Music Close

Intro Song: All World
Artist: JMPSCR

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Matt Farrell speaks with the founder and CEO of Old Hat Creative, Zac Logsdon.

Episode Summary
Zac Logsdon, the founder and CEO of Old Hat, a sports marketing creative agency, discusses his career. He shares the story of how he started his own business and the ups and downs he experienced over the past 20 years. Zac also talks about the importance of research and building a foundation for generating ideas, as well as the role of creativity in marketing. He highlights some of the off-the-wall things his company has done, such as creating an apparel company for fictional universities. Zac also expresses his concerns about the changing landscape of collegiate athletics.

Takeaways

- Starting a business requires taking risks and facing challenges, but it can also lead to great success and fulfillment.
- Research and building a foundation are crucial for generating effective ideas in marketing.
- Creativity and innovation are essential in the sports marketing industry, as new technologies and challenges constantly arise.
- Sometimes, the most unconventional ideas can be the most successful and memorable.
- The landscape of collegiate athletics is changing rapidly, and there are concerns about the potential impact on smaller sports programs.

Chapters
00:00 Introduction and Overview of Old Hat
00:42 Snazzy video
03:30 Starting Old Hat and Early Success
05:51 Celebrating 20 Years and the Highs and Lows of Entrepreneurship
08:56 Off-the-Wall Marketing Ventures and Personal Branding
11:34 Proud Ideas and Learning from Failures
15:14 Dealing with Ruts and Finding Inspiration
19:49 Quick Hits
21:01 First Job in Sports
22:36 Biggest Flop and Taking Shots
23:43 Shameless Plug
26:09 Closing Remarks and Final Thoughts

Find more at farrellsportsww.com

Find less at TikTok @mattfarrell_

Intro Song: All World
Artist: JMPSCR

7FDVISE1POBJCOMV

Introduction of the Farrell Sports Business Podcast

Interviews with unicorns from sports business and their unique stories, ideas, insights, innovations, flops and career paths. Hosted by 30-year sports biz veteran Matt Farrell, President of Farrell Sports and CEO of Bat Around.

Find more at farrellsportsww.com

Find less at TikTok @mattfarrell_

Chapters
0:15 Snazzy Music Intro
0:43 Getting Started in Sports Business
1:09 Farrell Sports Clients
1:47 Socials