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Hi there, it's Sarah Almond Bushell welcoming you to another episode of Beyond The Clinic. Today, we're delving into the cornerstone of selling success: effective market research. Strap in as I guide you through the process of understanding your audience's wants and needs, and why it's crucial for your business.

Summary:

In this episode, I unravel the mystery behind why so many businesses miss the mark when it comes to attracting paying clients. We'll explore how effective market research lays the foundation for tailored services and offers that resonate with your audience. Drawing from real-life examples, including Rosie's journey in the vegan nutrition space, we'll witness firsthand the transformative power of understanding your market.

Key Takeaways:

1. Know Your Audience: Understand that what your clients need isn't always what they want. Effective market research unveils the desires driving their purchasing decisions.
2. Craft Tailored Solutions: Rosie's story exemplifies the importance of aligning your offerings with your audience's wants. By pivoting to match her audience's desire for weight management, she achieved unprecedented success.
3. Market Research Methods: Explore diverse avenues, from interviews and focus groups to data analytics and online surveys, to gain valuable insights into your audience's preferences and pain points.
4. Ask the Right Questions: Craft open-ended questions that encourage honest feedback and delve into your audience's motivations, challenges, and preferred learning styles.

Don't underestimate the power of effective market research in shaping your business's success. Armed with insights into your audience's desires, you'll be empowered to create offerings that not only meet but exceed their expectations. So, dive into your market research journey today and unlock the key to selling with precision.

Join me in the next episode as we unravel the intricacies of buyer psychology and decode the journey from prospect to client. Until then, happy researching!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
Facebook Group: https://www.facebook.com/groups/beyondtheclinicbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

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Today, we're delving into one of my absolute favourite methods of extending our support Beyond the Clinic, creating and selling online courses.

There's something magical about taking your skills, knowledge and expertise and using them in a digital way so that you can reach and help more people. And if done well, it can also massively impact your income.

In this episode, we're exploring the intricacies of creating and launching your own online course, from identifying the right moment in your career to crafting a highly profitable curriculum.

Summary & Key Takeaways:

1. Perfect Timing: Wondering when to dip your toes into the online course space? If you feel like you've created a 'job for yourself' as your schedule's beyond fully booked, it's time to transition from one-on-one consultations to a scalable model. I'll tell you about my client Chloe, a child psychologist whose online course journey transformed her practice amidst a surge in demand.
2. Profitability Blueprint: What sets a winning course apart? It's all about addressing a pressing need – a "bleeding neck" problem, as Perry Marshall eloquently puts it. Your course must promise a tangible transformation, taking your clients from problem to solution.
3. Crafting Your Curriculum: Picture this: a wall adorned with colourful Post-it notes mapping out your course journey. Each module represents a stepping stone towards your clients' desired result. This is all about the process, refining your content, and your course outline will take shape.
4. Market Research Mastery: I'll tell you about my 'baby nutrition course' fiasco, which was my first foray into the online courses world, so you don't fall into the same trap. Learn from my early mistakes and prioritise market research to align your offerings with what your audience truly desires. Dive into Episode Four for expert tips on effective market analysis.

Are you ready to expand your expertise and reach more people? You absolutely can make this happen one online course at a time. Join me next time for a deep dive into those market research essentials – an indispensable tool for all health business owners.

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
Facebook Group: https://www.facebook.com/groups/beyondtheclinicbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

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Hi there, it's Sarah Almond Bushell welcoming you to another episode of Beyond the Clinic. Today, I'm diving into the exciting world of digital products and how they can transform your income streams. Let's jump right in!

Summary:
In this episode, I spill the beans on the power of selling digital products like eBooks and eGuides. These gems not only provide a passive income stream but also offer a low-risk entry into the world of online business. From validation of your ideas to helping your audience achieve quick wins, digital products are a game-changer for healthcare professionals looking toexpand their income streams easily.

Key Takeaways:

1. Passive Income Potential: Learn how to create digital products once and earn from them indefinitely, supplementing your income effortlessly.
2. Quick Wins for Your Audience: Discover how digital products offer easy solutions to your audience's problems at an affordable price point, making it a no-brainer for them to say yes.
3. Testing Ground for Ideas: Use digital products to test the waters before committing to larger ventures like online courses or specialised services.
4. Professional Packaging: Understand the importance of professional design to enhance the perceived value of your digital products and boost sales.
5. Marketing Strategies: Explore various platforms and strategies for marketing your digital products effectively, ensuring maximum visibility and sales.

Join Me Next Time:
In the next episode, I'll be sharing my insights on another exciting topic: How to turn your professional expertise into an online course. Trust me, it's easier than you think!

Special Offer:
Before you go, don't miss out on my free resource, the Master Plan. It's your roadmap to business success, guiding you through every step of the journey towards building your dream business. Head over to sarahalmondbushell.com/master-plan to download your copy today.

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
Facebook Group: https://www.facebook.com/groups/beyondtheclinicbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan