• How Monzo used emotional advertising, a hot coral card & customer obsession to become Britain's best bank - AJ Coyne

  • May 15 2024
  • Length: 42 mins
  • Podcast
How Monzo used emotional advertising, a hot coral card & customer obsession to become Britain's best bank - AJ Coyne cover art

How Monzo used emotional advertising, a hot coral card & customer obsession to become Britain's best bank - AJ Coyne

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  • Summary

  • Monzo Bank has fast become Britain's favourite bank, offering a customer focused online banking approach that consumers were craving. When Monzo started in 2015 they managed to challenge the incumbent banks with their distinctive "hot coral" card and referral scheme. 9 years later they are an established brand in the category and AJ Coyne has been tasked with creating emotional advertising to help continue to grow their market share.

    Timestamps

    • 00:00 - Intro
    • 00:44 - AJ’s marketing background
    • 02:49 - What can clients learn from agencies
    • 07:40 - AJ’s time at Klarna
    • 09:48 - Taking the CMO job at Monzo
    • 10:49 - The emotion of money
    • 14:02 - Focusing on a world class customer experience
    • 23:07 - Positioning Monzo as a bank in a sea of neo banks
    • 24:09 - Monzo’s new brand campaign
    • 27:22 - Embedding Monzo in culture
    • 29:15 - Advice for being a young CMO
    • 33:05 - How to deal with things going wrong
    • 36:33 - Fostering creativity in an organisation
    • 37:55 - How AJ is creating the Monzo culture
    • 38:45 - AJ’s parting advice
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