Episodes

  • 51: The Annual Planning Process, 2024-2025
    Oct 27 2024

    Step 1: Perfect Day

    Step 2: Choose Client and ARM Goals on a P&L

    Step 3: Pick the Next Best Step (and bonus projects)

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    7 mins
  • 50: Why We Teach Gyms to Read a P&L
    Oct 20 2024

    stuff on chalkup, stuff on LinkedIn

    talk to the smart kids

    I think we need to make everyone smarter

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    7 mins
  • 49: The Golden Hour Challenge
    Oct 13 2024

    On Nov 1-30, we'll run the Golden Hour Challenge:

    In this episode, I talk about the intent behind the Golden Hour (developing habits); who should do it; who should NOT do it; and why we're doing this NOW.

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    9 mins
  • 48: Challenges and Advantages in 2025
    Oct 6 2024
    Help Best - Challenges and Advantages in 2025

    Chris Cooper discussed the 2025 challenges and advantages, focusing on the 96% conversion rate to 73% retention in the growth phase. Key challenges include gym owners not meeting net owner benefit goals, lacking a two-year client retention period, insufficient CEO skills, and lacking a long-term sustainability plan. Solutions include a new coach development program, addressing flat, stalled, and lost avatars, and introducing habits training. Competition is minimal due to Two Brain's unique data-driven approach. Advantages include a comprehensive program delivered in stages, continual coaching improvement, and a focus on client outcomes.

    Transcript

    https://otter.ai/u/NftWNHZyAzepqq_YFn7JPQCE8VA?view=transcript

    Action Items
    • [ ] Introduce a new coach development program to help gym owners deliver a better product.
    • [ ] Implement semi-private training to address the "flat, stalled, and lost" client avatars.
    • [ ] Introduce habits training to help gym owners develop the necessary entrepreneurial skills.
    • [ ] Explore the use of AI and software tools to assist mentors, but ensure that the human coaching component remains the focus.

    OutlineChallenges in 2025: Retention and Mentorship
    • Chris Cooper introduces the challenges and advantages for 2025, starting with the challenges faced in mentorship.
    • Conversion rate improved to 96%, meaning most people continue in the growth phase after their first year of mentorship.
    • Retention in the growth phase is only 73%, indicating that many people quit too early.
    • Four criteria for successful mentorship are outlined: meeting net owner benefit goals, having a two-year client retention period, demonstrating CEO skills, and having a vision for long-term sustainability.

    Criteria for Successful Mentorship
    • Meeting net owner benefit goals is crucial; if the goal is met, it signifies success.
    • Gym owners must keep clients for at least two years to see significant life changes.
    • Gym owners need to have CEO skills beyond just coaching skills, with an EHR (Earnings Before Hourly Rate) higher than their per-hour training rate.
    • A vision and plan for long-term sustainability are essential to prevent gym owners from reverting to old habits.

    Challenges: Product Quality, Avatars, and Entrepreneurial Skills
    • Product quality in gyms is a challenge, with the new coach development program aiming to improve delivery.
    • The issue of flat, stalled, and lost avatars is addressed, with semi-private training hoped to help these clients.
    • Lack of entrepreneurial skills among gym owners is a significant challenge, with many overwhelmed by information rather than action.
    • The introduction of habits training is proposed to help gym owners build necessary skills through practice and accountability.

    Competition and AI in Mentorship
    • Chris Cooper addresses the competition issue, emphasizing that no one else tracks metrics and progress like Two Brain.
    • The idea of a software company using Two Brain data to create an AI-driven mentor is discussed, with concerns about replacing human mentors.
    • AI is good at presenting knowledge but cannot replace the human component of coaching and experience.
    • The focus remains on coaching and the human element in achieving client outcomes.

    Advantages: Comprehensive Program, Continual Improvement, and Focus on Outcomes
    • A comprehensive program delivered in stages helps gym owners achieve incremental progress and focus on specific goals.
    • Continual improvement in coaching is emphasized, with mentors constantly evolving to better...
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    14 mins
  • 47: Why Clients Should Take More Money From Their Businesses
    Sep 22 2024

    Pay Themselves More: why they should increase NOB

    The habit matters. We're building the habit

    Get it under your mattress - avoid just losing your gains to overtaxation

    Put it somewhere to save - if it's immediately available, you'll spend it

    Put it somewhere to grow - even a high interest savings account is better than nothing

    Put it somewhere liquid

    Put it somewhere for the future

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    7 mins
  • 46: Awesome Habits for Entrepreneurs
    Sep 15 2024

    At our team meetings this week, we walked through the Golden Hour book, Habit Formation, and Habit Stacking.

    The team came up with some amazing examples of habits that could be stacked once gym owners have mastered the basic marketing habits in the TBB program:

    Coach convos

    Roleplay

    Metrics checking (esp sales metrics)

    The daily marketing tactics in this book

    Reading a P&L

    Getting client referrals

    Consistent delivery of service by your staff

    Selling your product or service

    Client communications

    Staff evaluations

    Content creation

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    5 mins
  • 45: Avoiding Boredom
    Sep 8 2024

    0:00: Hey, mentor, Team Peter, coming at you with a help.

    0:03: Best episode today.

    0:06: Really fun one in my opinion, how do we avoid boredom as a mentor?

    0:12: And maybe boredom is used too loosely here.

    0:14: But the boredom I'm referring to is we repeat a lot of the same material over and over and for some of us that's four or five years or longer at this point, Some of you guys are a little bit newer and that's going to become something that you're like, I've said this before.

    0:27: I've said this before.

    0:29: And how do I avoid bringing in my newest hottest topic into the conversation?

    0:33: Like I just read a great book and I'm like, I wanna bring unreasonable hospitality into every call because the book was so mind blowing to me.

    0:41: I really want to talk about some tips and things that I do to avoid that shiny object.

    0:46: So first of all, we all know we've heard it before.

    0:49: We need to stay focused on doing the basics.

    0:52: If you do the basics over and over, then we're going to see the best results.

    0:57: It's almost as if we hosted an entire summit around that and virtuosity.

    1:01: So we have to remind our mentors that we should be doing audits quarterly, semi annually or annually.

    1:08: And those audits can change from financial audits to client journey audits.

    1:12: Even doing seed client interviews over at least once a year is something I heavily encourage my clients to do because their seed clients are changing, especially seed clients that you had since before COVID to after COVID.

    1:24: So I go back to the basics very often.

    1:27: And in those basics, I like to audit different parts of the business with people again at various in increments throughout the year.

    1:35: The next thing I love to do is if I have a lot of clients, I will often look at the most important thing in the tool kit that is relevant and I'll use that for all of my calls in the same day or all of my calls in the same month.

    1:49: So recently, there's been a lot of transition back to storytelling on social media.

    1:55: So looking at social media content and how we're utilizing that, especially with the update to the two brain tool kit around lead magnets.

    2:04: And really, if you look back at a lot of my calls over the last few weeks, I've been reintroducing lead magnets to a lot of people because we get a lot of yeses.

    2:11: Hey, do you know how to use a lead mag?

    2:13: Oh Yeah.

    2:14: Yeah.

    2:14: Yeah.

    2:14: I sent it out in my email last week.

    2:16: Well, great.

    2:16: Can you share your screen with me and show me how you used it?

    2:20: And then I realized that their interpretation of lead magnet is one or two degrees different than maybe what Kieran or Tarn have told us about lead magnets.

    2:27: So we really want to understand, are they using the most basic tools?

    2:32: And then do they actually understand or comprehend how to utilize those tools?

    2:38: So the audit doesn't stop on a call for my boredom for me, just to say, do you understand what we're saying?

    2:44: It comes back to proof, either share your screen and show me, you understand or, and this is a big one for me.

    2:51: I will go find someone of my clients that have done this really well and give my current mentee that I'm talking to social proof.

    3:00: This is a great way to do it.

    3:04: So oftentimes I go back and look at somebody that got 50 plus likes on one of Coop's top Facebook posts or they got a ton of shares on one of those things or they, I know their lead magnet brought in a few clients and I'll go and I'll get a screenshot of that and I'll share that.

    3:19: So how do I avoid boredom?

    3:20: A couple of key things here.

    3:22: One, I'm always...

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    5 mins
  • 44 - Doing it For Them
    Sep 1 2024

    Today, we're talking about doing it for them, and why we shouldn't. One of the greatest gifts that you can give entrepreneurs is not specific tactics or even strategies. These things work for a while and tend to fade out with time or change. The great thing that you can give entrepreneurs in a mentorship program is skills. There are really four stages to skill development. First there's the learning phase. I do it and you watch, and we cover this in two brain inside our curriculum. They're going through the course. Here's how to do it, and they're basically watching one of us do it. Second phase is, we do it together. And this is what the mentorship calls are for. We go through the work and we get it done on the call. The third phase is, you do it and I watch. And this is really where growth phase, or higher levels of mentorship, come in. We are giving them homework and checking to make sure that they've done it, and hopefully taking a peek to make sure that they've done it well. And fourth, you do it and I support you and watch you train others. So the four phases of skill development are, I do it and you watch like a course. Second, we do it together. Third, you do, I watch, and fourth, you do, I support and you train others. This, teaching it to other people, as you found, as a mentor, often helps the skill really become honed, because when we're mentoring other people to do it, we get a more objective perspective on what we're doing ourselves. That said, when we're teaching people to do skill acquisition, there are a few things that you do to sabotage them. You care so much about all of your clients, that you tend to do things for them, instead of giving them the power and the tools to learn how to do it themselves. And when you do it for them, they don't learn the skill. So instead of posting bright spots where you tag your clients and say, I'm so proud of them for doing this, text a client and say, post your bright spots, or text a client and say, I'm proud of you for this. Share that as your bright spot, don't email their accountant or their bookkeeper or their lawyer or their software company. Don't take a call to learn something that you then turn around and try and teach them. Show them how to book the call, show them how to write the email, show them how to query their bookkeeper and ask for the P and L help them do it. I'd never say that our clients are like our kids, but all of you parents know that cutting your kids steak when they're a teenager is not preparing them for life. You have to give gym owners skills, and that means reps, that means habits, that means letting them fail and then helping them get back on the horse and do it the right way instead of driving the cart for them. Thank you for helping other entrepreneurs.

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    3 mins