Gaby Bayona is a force in the bridal and modeling industries. The humble entrepreneur has been building her empire since her teens and is now the owner of multiple businesses. After starting out as a seamstress in her mom’s bridal business, Gaby discovered a passion for the industry. By the time she graduated high-school she knew she wanted to own her own business. Now, she owns 3 bridal dress brands and a boutique with multiple locations in Canada, as well as a modeling agency based out of Vancouver, BC. We talk with Gaby about what inspired her to take on such an ambitious lifestyle and what moves she’s making next. Gaby shares her career journey, explains the strategic reason behind why she created multiple dress brands, how she manages it all and what she thinks is next for the bridal industry.

Learn more about Gaby and her companies:

• Gaby’s Instagram : https://www.instagram.com/gabybayona/
• Gaby’s TikTok : https://www.tiktok.com/@gaby.bayona
• Truvelle Instagram : https://www.instagram.com/truvellebridal/
• Laudae Instagram : https://www.instagram.com/laudaebride/
• Aesling Instagram : https://www.instagram.com/aeslingbride/
• Lovenote Instagram : https://www.instagram.com/lovenotebride/
• Stranger Instagram : https://www.instagram.com/strangeragency/

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club

Show Notes - Gaby Bayona

1. 01:00 - Gaby’s story of growing up in the bridal industry.
2. 03:30 - Lessons Gaby learned from her mom’s business.
3. 09:00 - The rundown on Gaby’s businesses: Why start multiple businesses?
4. 14:00 - How to keep a personal connection with your customers as your business scales.
5. 15:50 - Advice for someone looking to start a bridal business in today’s noisy digital environment.
6. 17:40 - Digging in the branding and marketing side of Gaby’s businesses. How she was able to explode on Etsy and Pinterest early on and what is she doing now?
7. 19:00 - Building publicly from a place of vulnerability.
8. 26:40 - Has Gaby ever wanted to quit?
9. 30:00 - How does Gaby manage her time and energy between the multiple brands and companies?
10. 39:00 - Trends to watch for in the wedding and bridal industries.
11. 41:15 - Who is making Waves and why?

Mentioned in this episode:

1. Sara Blakely, from Spanx: https://www.instagram.com/sarablakely/?hl=en
2. Boheme Goods:

Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

S6 - present Production by Morgan Berna, editing by Harrison Neef.