Make smarter choices when deciding how to price your product or service by arming yourself with an understanding of the psychology that contributes to consumer behavior. Behavioral economist, author, and Brainy Business Podcast host Melina Palmer joins On Leadership to share how to build consumer curiosity, present information in a clear and concise manner, and get out of your own way when making tough decisions about pricing in your business.

• Execute Your Strategic Goals and Create Breakthrough Results: Rather than just a theory, The 4 Disciplines of Execution is a proven set of principles designed to help leaders consistently achieve breakthrough results. This shareable guide gives an overview of each discipline to help you get started on achieving your goals by executing on your priorities.

First people, then business, then finances. That’s the ideal priority order of decision-making according to the former CEO of Best Buy, Hubert Joly. Hubert joins On Leadership to share the lessons he learned from the transformation he led at Best Buy, discussing the importance of creating a positive and inclusive work environment, empowering employees, and fostering a growth mindset. His insights are drawn from his framework, or what he calls the six ingredients of human magic, as outlined in his bestselling book The Heart of Business: Leadership Principles for the Next Era of Capitalism.

• How to Build Trust and Unleash the Potential of Your Direct Reports: Everyone has greatness inside of them. Are your leaders doing enough to unlock it? An exceptional leader's job is to unleash the potential in each of their direct reports.

Try new things. Make the ask. Aim for rejection - it makes you stronger. These are among the brave and courageous concepts New York Times bestselling author and the founder and CEO of AppSumo, Noah Kagan, says are the keys to success. Noah joins On Leadership to discuss the importance of building your “ask muscle” and overcoming fear of rejection. He says to step outside your comfort zone, try a variety of things to learn from your experiments, and take action today to discover your true potential.

• Do you know how you communicate? Take our Difficult Conversation Assessment to gain insight into which of three conversation styles you use and learn how to navigate conversations with effectiveness and authenticity.