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In this episode of Everything is Logistics, Blythe speaks with Jake Hoffman, CTO of Gnosis Freight, about container visibility and execution in global supply chains.

He explains how Gnosis provides a "container operating system" that connects disparate data sources to give shippers real-time visibility and enable automated execution.

Jake also discusses overcoming imposter syndrome when tackling unsolved supply chain data challenges, the importance of managing supply chain exceptions, and how Gnosis approaches data standardization across ocean carriers, terminals, and customers.

LINKS:

• Jake's LinkedIn
• Gnosis Freight's Website

QUOTES:

"If there was standardization in the industry that everybody adheres to that would be easier. And I think there are efforts being made by the Digital Container Shipping Association to work with the ocean carriers themselves. If we get all the ocean carriers to follow this data model and their API's and their data exchange that they're participating in, that it makes it easier for both individual shippers, software companies like us, freight forwarders, and so on to digest that data and do things with it." - Jake Hoffman

"Visibility helps you understand what's happening and execution helps you actually do something about that."

"We have a ubiquitous data model for everything. Every container that flows from Shanghai to Los Angeles is on these big vessels. And we know the route that it's taking and the stops that the vessel is making along the way. So we can make predictions for say 80% of it. And then the last 20% is at the customer level." - Jake Hoffman


WATCH THE FULL EPISODE HERE

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THANK YOU TO OUR SPONSORS!


Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.


Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.

Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.

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In this episode, Nate Cross and Ben Kowalski, creators of the Freight Broker Basics course and the Freight 360 podcast, share their insights on content marketing, freight broker training, and balancing work with side projects. They offer valuable tips on prospecting, follow-up processes, cold-calling techniques, and how AI tools like ChatGPT can aid brokers. The two also cover challenges new brokers face, creating authentic content, effective marketing emails, and advice for managing personal branding efforts.


LINKS:

• Nate's LinkedIn
• Ben's LinkedIn
• Freight 360 Website
• Freight 360: Freight Broker Basics
• A Day in the Life of a Freight Broker – Episode 209

QUOTES:

• "The number one reason that brokers don't succeed in the sales side is they're not make they're not putting the activity in, it's a numbers game. And if they just if you're not making the calls, number one, it's less opportunity to talk to people. And number two, it's less opportunity for you to refine your skills to effectively communicate." - Nate
• "A lot of this was just me and him writing it out, coming up with the topics sharing it back and forth and then sending it to other people we knew in the industry to audit it for us and say, Hey, what are else? What else are we missing?" - Ben Kowolski on creating the Freight Broker Basics course.
• "So the coffee challenge is really just to go when next time you buy coffee, you have to ask them for a discount, which no matter what it is, you just say hey, can I get 25% off this cup of coffee, which is a really awkward thing to ask." - Ben Kowolski on practicing negotiating skills
• "Everybody likes to teach and talk about things they know. I want to ask just enough questions to get this person I'm calling to be interested in to want to talk to me a question does that." - Ben Kowolski on effective prospecting.
• "I think it does help us get better at the things we're doing. I hope there's more of that and less of people just outsourcing it directly and going, whatever, what's good enough, send it as big unintended consequences." - Ben Kowolski on using AI tools to assist rather than fully automate.
• "And I don't know what that's going to look like. So there's a fear a little bit. But I'm like, Well, I'd rather move towards the fear and be on the front edge of it. Because there will be winners, and there will be losers." - Ben Kowolski on adopting AI early.
• "The vast majority of brokerages are smaller than that. So they do

---------------------------------------------

THANK YOU TO OUR SPONSORS!


Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.


Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.

Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.

Send us a Text Message.

In this episode, Blythe and Yikun Shao, Head of North America Supply Chain at Alibaba.com, discuss how the platform helps small and medium businesses with global sourcing and logistics. Shao highlights Alibaba's AI tools like language translation, image generation for product design, and logistics marketplace. He also details educational resources on trade compliance, managing cross-border shipping challenges, and navigating customs regulations.

LINKS:

• Yikun's LinkedIn
• Alibaba.com

QUOTES:

• "Nearly two thirds of businesses they plan on increasing their reliance on online sourcing, and including those bigger and more established businesses." - Yikun Shao
• "Using AI capability can also handle real time inquiries from multiple areas and provide even in some instances provide some industry insights, so that our business buyers and sellers can make more informed decisions." - Yikun Shao
• "We recently launched a smart assistant tool to help facilitate RFQ transaction and communication aspects on our platform. One of the functions is real-time language translation when buyers and sellers are communicating through a video chat, it helps provide translation services in real-time to at least 17 different languages. Since this new RFQ feature has been introduced, it has driven a 29% increase in quotes from suppliers for small businesses." - Yikun Shao

WATCH THE FULL EPISODE HERE

---------------------------------------------

THANK YOU TO OUR SPONSORS!


Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.


Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.

Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.