The focus of this episode is the United State's number one resource and driver of the economy: entrepreneurs. Today’s guest is Deborah Simpson, Chairman, CEO, and Co-Founder of SeeMedX, a medical equipment manufacturing company that provides smart non-invasive monitors and telehealth devices that save lives, improve patient care, and reduce healthcare costs. Not only is Debs a successful serial entrepreneur herself, but she is also an expert in guiding and mentoring others. With her skills in directing strategic and developmental growth, Debs has taken numerous companies from startup to successful public offering (IPO), and she joins us today to share some key insights for any product innovator embarking on their unique entrepreneurial journey. From the power of marketing to the value of surrounding yourself with people smarter than you, Debs has plenty of practical advice to share, but more importantly, she emphasizes the benefits of being tenacious, following your passion, learning to accept rejection, and more. If you want to find out what it takes to develop the mindset of a successful entrepreneur, be sure to tune in today!

Key Points From This Episode:

• The importance of surrounding yourself with an incredible team.
• Reasons that entrepreneurs fail and why tenacity is the key to success.
• Passion and other qualities that Debs looks for in entrepreneurs.
• The power of marketing and why the phrase “my product will sell itself” is a red flag.
• How Debs has achieved an 80% success rate in her portfolio when 90% of startups fail.
• Whether venture capitalists (VC) are a good or a bad thing for entrepreneurs.
• The story behind why Debs is devoted to saving lives and helping entrepreneurs.
• Why she recommends bootstrapping and emphasizes the value of strategic planning.
• Debs’ view of marketing as the driver of your business and technology as an enabler.
• How failing to make decisions will stop any company in its tracks.
• Advice for keeping your eye on your competitors, making connections, and planning ahead.
• Why the right mindset is absolutely critical for successful entrepreneurs.
• A final appeal to entrepreneurs to never give up: you can change the world!

Links Mentioned in Today’s Episode:

Deborah Simpson on LinkedIn

SeeMedX

Lynn Donaldson on LinkedIn

Email Lynn Donaldson

ConnectA Strategic Solutions Group

ConnectA Strategic Solutions Group on LinkedIn

ConnectA Strategic Solutions Group on Facebook