• Episode 3: AGENCY AGENDA - In House or Outsource

  • Apr 26 2023
  • Length: 48 mins
  • Podcast
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Episode 3: AGENCY AGENDA - In House or Outsource

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  • Summary

  • In house or agency?

    Or a balance of both?

    How much is too much?

    How do you build your team in today's marketing world ?

    In this episode of East India Marketing Company's podcast, Jena and Alekhya have a no holds barred conversation on this. And yes, there is a quiz again, minus ChatGPT.

    All that and much more in this episode.

    • [00:50] Intro
    • [01:30] Quiz on broadcasting: ChatGPT vs Human
    • [06:20] Women's Premier League and opportunities for marketers 
    • [10:00] A new era with Jiocinema
    • [14:05] IPL 2023 sneak peak
    • [18:15] Conversational commerce and cricket broadcast
    • [24:35] Creator economy x cricket broadcast
    • [28:35] Innovations from Superbowl 2023 : AI and local media
    • [33:18] Gaming and advertising in 2023
    • [36:50] Next up: Looking at ads which make a mark

    Mentioned in Today’s Episode:

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    • The East India Marketing Company
    • Alekhya on Linkedin
    • Preetam on Linkedin
    • Twitter @Alekhya
    • Twitter @Preetam

    Learn more about East India Marketing Co
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