• Episode 1: DAAS Capital - Exploring the interplay between Legacy & D2C brands

  • Feb 20 2023
  • Length: 33 mins
  • Podcast
Episode 1: DAAS Capital - Exploring the interplay between Legacy & D2C brands cover art

Episode 1: DAAS Capital - Exploring the interplay between Legacy & D2C brands

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  • Summary

  • D2C is here to stay. In episode #1, we scratch the surface of the world of D2C. What are the trends in D2C? From D2C being outsourced as a service, to the first principles of launching a new product. Preetam and Alekhya pool in their experiences and have a Marketing Adda!

    TIME-STAMPED SHOW NOTES:

    • [00:21] Celebrating the success of "UNSTOP.com"
    • [04:30] Exploring DAAS: D2C As A Service
    • [10:35] Trend of organizing small D2C brands
    • [14:00] Marketplaces reverse engineering products and killing established brands 
    • [16:03] Challenges of DIY in D2C
    • [18:22] Why are D2C mushrooming now
    • [20:09] Micromarketing enabling D2Cs
    • [23:01] Shot in the arm to NPD/Brand Launch
    • [25:30] Can a D2C brand be exclusively online and not go for scale?
    • [30:44] Next up: Reimagining Sports broadcast

    Mentioned in Today’s Episode:

    • Unstop
    • Happywagon
    • Retailers killing brands

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    • The East India Marketing Company
    • Alekhya on Linkedin
    • Preetam on Linkedin
    • Twitter @Alekhya
    • Twitter @Preetam

    Learn more about East India Marketing Co
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