Join David as he talks about why you should use email to connect with your clients, what not to do and what he loves to read in an e-news. Sending regular e-mails to your clients doesn't have to be hard, long or fancy, and it especially shouldn't feel dirty. But if you want to cut through the crap already in their inbox you need to give your clients a reason to open your news. Swap the idea of selling for stories. A glimpse of you that your clients can connect with. Like a letter from an old friend. Treat every E-news like it has the potential to go beyond its recipient - because often they do!

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Theme Music: Simon Pettersson "All Alone" (2020), Licensed use through Audio Hero Inc