• Digital Skills Mastery Lab

  • By: Mide Faro
  • Podcast
Digital Skills Mastery Lab cover art

Digital Skills Mastery Lab

By: Mide Faro
  • Summary

  • Improving digital skills mastery will make you stand out in a competitive business environment. Digital skills mastery lab offers valuable knowledge that will help you better understand the value of learning digital skills.
    Mide Faro
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Episodes
  • How effective are Chatbots in Customer Service?
    Mar 11 2023

    In today's digital age, chatbots have become an essential part of human lives. Consumers' demand for more personalized interaction is steadily increasing, and chatbots are programmed to provide quick answers when asked. If you want your business to keep up with customer expectations, you'll need to integrate a chatbot into your customer service unit. It will be hugely helpful to you.

    There are numerous benefits you will get by integrating customer service chatbot as part of your customer service strategy. Some of them includes

    · Enhanced Customer Experience

    · Personalization

    · Round the clock availability

    · Engagement and customer retention boost

    · Human Resource Optimization

    In order to ensure that your company is ahead of the curve, here are some of the top Artificial Intelligence chatbot trends for 2023 that you need keep an eye on.

    · Conversational AI chatbots for messaging platforms

    · Conversational AI-powered search

    · Low code conversational AI platforms

    · Artificial Intelligence Chatbots with high emotional intelligence

    ChatTGPT. The online AI chatbot that was launched late last year. It is currently having huge popularity because of its advanced functionalities.

    ChatGPT is a platform that uses Artificial Intelligence and Machine Language to constantly update the chatbot. This allows for the most natural-sounding conversations to date, making it a popular choice for both users and businesses.

    Users and businesses can leverage this trending AI technology to: Compose email , Create content, Generate report, News summary, Translate text, Code and debug and many more

    ChatGPT is proving to be a valuable tool in meaningful use cases. This makes it a popular choice for businesses

    Getting started with ChatGPT is easy.

    Let us take a look at the steps on how get started using ChatGPT.

    The first step is to Create an OpenAI account.

    You have to Go to chat.OpenAi.com and register for an account with an email address. You need to create an account on the OpenAI website to log in and access ChatGPT.

    The next is Accept ChatGPT terms

    Once you've logged into your OpenAI account on the ChatGPT side of the website, it's time to read through the terms and disclosures for ChatGPT and click on Next. The terms will come up in three stages, click Next on the first two and Done on the last one.

    After that, you're ready to start using ChatGPT!

    You can now start writing.

    You can ask the language model any questions you may have and see what kind of answers you will get.

    With the ever-increasing competitiveness in this digital age, Excellent Customer Service is essential to consistently delight your customers. You can integrate chatbot into your customer service system to reap its many benefits.

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    13 mins
  • The Importance of Creating a Great Digital Customer Experience
    Mar 7 2023

    This episode provides helpful tips to help you create an excellent digital customer experience. By following the advice in this episode, your customers will have positive experiences while interacting with your business online.

    This episode provides helpful tips to the common question “ How do I Create an Excellent Digital Customer Experience ? ”

    You need to have a Solid Online Presence in order to Create Excellent Digital Customer Experience.

    In order to achieve Extraordinary Online user Experience, you must pay attention to Customer touch points such as

    · Social Media

    · Company Events,

    · Digital Marketing contents

    · Customer Support Channel

    · Customer Loyalty Programs

    · Self- service resources

    And many more.

    They play key roles in how brands are perceived by customers.

    There are Simple Practices you can adopt that will help improve the overall digital Customer Experience at your company. They includes:

    · Know your audience

    · Create an Omni-Channel Customer Experience

    · Pay detailed attention to Mobile Experiences

    · Adopt Analytics

    · Collect Customer Feedback

    For Brands to really stand out in this digital age, Implementation of top-notch customer experience management strategy is required. This involves optimizing the customer experience when interacting with businesses over digital channels, such as websites, mobile apps and social media. Customer service, marketing, product development and analytics are all key elements of an effective digital customer experience management strategy. Gathering customer feedback is essential for understanding their needs; once these needs have been identified it’s important to utilize insights from customers in order to create Customer-Centric strategies.

    In order to provide an optimal digital customer experience, it's important to understand your customers and their needs. You should also create a feedback loop so that you can continuously improve the quality of your service. Additionally, using analytics and data-driven insights will help you track customer behavior and preferences so that you can make informed decisions about how best to serve them.

    Customers expect smooth, consistent service online - if an  organization can't provide it, they risk losing customers to faster-growing competitors.

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    15 mins
  • How to Create a Successful Social Media Marketing Plan for Small Businesses.
    Feb 21 2023

    In this digital age, as a small business owner, you need to have a Smart Social Media Marketing Strategy in order to get the attention of consumers.

    Getting used to Social media key terms such as Social Media ROI, Targeting, Engagement and Shares will be helpful.

    If you can  consistently create fresh, high quality content that are addressing common questions from prospects as well as creating educational contents such as e-books, checklists, videos, and infographics that address buyer’s pains you have an advantage.

    Social listening tools help monitor social media platforms for mentions of brands, specific Keywords, phrases, or hashtags. As a business owner, you can use them to track and measure the success of Social Media Marketing Campaigns, identify potential customers or leads, gather information on competitor intelligence.

    Some of the Notable Social Listening Tools includes: 

    Brand24

    Brandwatch

    Tweetdeck

    Buffer

    Hubspot

    If you are strongly interested in growing audience, Social Media Advertising needs to be in your plan. There are 3 major types of social media advertising are: Organic, Paid and Earned. You have to also Integrate short-form and bite-sized content into your marketing plan. They are invaluable tools for marketing and educating prospective customers about products and services.

    Having a smart social media strategy will distinguish your brand from Competitors.

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    18 mins

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