Matty Dalrymple talks with Pamela Fagan Hutchins about DATA-DRIVEN PUBLISHING, including business and creative collaboration with a publisher; the rise of "super indie / alt traditional”; changing one's genre or plotting approach based on the data; battling imposter syndrome; the danger of violating reader expectations and the power of targeting the enthusiastic sub-genre fan; and the value of writing between bright lines.

Interview video at https://youtu.be/6-los8ndB5k

Show notes (including transcript) at https://www.theindyauthor.com/233---data-driven-publishing.html

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Pamela Fagan Hutchins is a USA Today bestselling and Amazon All Star mystery / thriller / suspense author who believes in soulmates, loves to laugh, and lives out the adventures in her books at a rustic lake camp at Maine’s Mooselook Lake and in an off-the-grid lodge on the face of Wyoming’s Bighorn Mountains with her husband, sled dogs, and draft horses. She was also a guest on an installment of my video series What I Learned, when we talked about her book HER LAST CRY.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.