• Bulls, Brands, and Breakthroughs: The Business Behind Professional Bull Riding's Surge

  • Mar 7 2024
  • Length: 33 mins
  • Podcast
Bulls, Brands, and Breakthroughs: The Business Behind Professional Bull Riding's Surge cover art

Bulls, Brands, and Breakthroughs: The Business Behind Professional Bull Riding's Surge

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  • Summary

  • Mark Fine is a true titan in sports entertainment, working with some of the most iconic sports brands. He went from the Harlem Globetrotters to the New York Mets, Brooklyn Nets, and Las Vegas Desert Dogs before ultimately finding his calling at Professional Bull Riders (PBR). As the Chief Marketing Officer, Mark stands at the forefront of the sport's evolution, trailblazing and pushing boundaries to take the sport to unprecedented heights.

    In this conversation, Mark reflects on the diverse experiences that have shaped his journey and offers insight into the innovative strategies driving PBR's vision. The future of PBR is brighter than ever as he spearheads initiatives that promise to redefine the sport for generations to come.
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