Episodes

  • Successful execution comes from a good system

    Successful execution comes from a good system
    Apr 25 2022
    In this episode Peter Rodriguez interviews Saquib Vali, co-founder of Beyond Frontiers and Sightline. Saquib is an executive who has held senior leaderhip roles in tier-one companies like Duracell and Procter and Gamble. His leadership has pioneered the expansion of big brands and businesses in North America, Europe and Asia. Peter and Saquib discuss the importance of flawless execution for success and the need for a system that enables leaders to lead their teams to execute as intended. Sightline is the business solution that empowers field organizations to deliver improved client outcomes. Saquib Vali can be reached at Saquib.Vali@Sightline.live
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    21 mins
  • Destination Marketing

    Destination Marketing
    May 27 2022
    Mike Farrell President of Farrell Insight and Peter Rodriguez discuss destination marketing and how it can determine the future of a community.
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    18 mins
  • Elections Marketing

    Elections Marketing
    May 31 2022
    Peter Rodriguez, CMO Brand Igniter® Inc. and Mike Farrell President of Farrell Insight, discuss insights and points of view about the importance of elections marketing.
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    8 mins
  • My Reaction To Three Marketing News This Week

    My Reaction To Three Marketing News This Week
    Jun 24 2022
    Peter Rodriguez reacts to three marketing news this week: The growth of TikTok as a media channel, the split of Kellogg to focus on snacking and the Cannes awards.
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    15 mins
  • Data Rich But Insight Poor? - Ask "Why?", Not Only "What?"

    Data Rich But Insight Poor? - Ask "Why?", Not Only "What?"
    Sep 8 2022
    Peter Rodriguez and Mike Farrell discuss why many organizations are data rich but insight poor. They talk about the importance of overcoming the superficial approach to research in order to get to real insight that can drive consumer-centric strategy.
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    36 mins
  • Building Your Personal Brand In The Age Of Social Media

    Building Your Personal Brand In The Age Of Social Media
    Sep 19 2022
    A personal professional brand is an asset in the age of social media. In this episode, Peter Rodriguez shares a strategic framework to build a professional brand in a keynote at Humber College Your circle of influence is determined by who knows you and what they think of you when your name comes to mind.. When people understand your brand benefit, they can remember and repeat it to others. This impacts your business and career.
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    50 mins
  • Celebrity endorsement in advertising

    Celebrity endorsement in advertising
    Nov 14 2022
    In this episode, Peter Rodriguez and Mike Farrell talk about the value of celebrity endorsements and examples of brands that have been recognized with important industry awards for their creativity in building and growing businesses.
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    31 mins
  • Is the metaverse the next big thing in marketing? or just one more distraction?

    Is the metaverse the next big thing in marketing? or just one more distraction?
    Jan 13 2023
    Is the metaverse the next big thing in marketing? or is it just one more distraction? What can it add to the marketer's tool box? Peter Rodriguez and Mike Farrell share their thoughts on the possiibilities of this resource.
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    38 mins