AI is changing the landscape of B2B eCommerce faster than we can imagine...and sometimes, faster than businesses can keep up with. In this episode, Kevin and Tom discuss the challenges—and improvements—AI can pose to the economy, supply chain, manufacturing, distribution, e-commerce, marketing, cybersecurity, and more.

We start by taking a deep dive into the recent announcement by OpenAI regarding their new multimodal model, GPT-4. What will be the potential impact of this new technology on different roles within organizations, such as field salespersons, inside salespersons, and counter persons?

The big question, however, is will AI for business enhance efficiency, provide valuable business insights, and potentially transform the way sales interactions are conducted? Or will the challenges and cultural shifts that may arise with the adoption of such advanced technologies change the very model of wholesale distribution and manufacturing as we know it?

If you're looking for valuable insights into the evolving landscape of technology and its implications for distribution and manufacturing, this is an episode you won't want to miss!

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As AI advances on a seemingly daily basis, wholesale distributors have a new tool to establish thought leadership, create marketing innovations, and deepen partnerships with manufacturers.

But how does this new tool work? And is it authentic?

On this week's episode, Kevin and Tom take a closer look at the impact of B2B AI on content creation, and the importance of authentic thought leadership in marketing. (Hint: it's all about the need for data-driven marketing strategies and the challenges of content authentication in the age of AI-generated content).

We also touch on the significance of brand integrity and the use of blockchain technology for content authentication.

The discussion also moves into the importance of security in Generative AI projects, emphasizing the need to prioritize security measures in AI initiatives.

If you're looking for insights to the current trends and challenges in the wholesale distribution and manufacturing industry—with a healthy dose of the importance of data, authenticity, and security in marketing and technology initiatives—this is an episode you won't want to miss!

Join the conversation each week on LinkedIn Live.

Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.

You can also hear the podcast and other excellent content on our YouTube Channel.

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Do you know what a buying signal is? Could you read one if you saw one? And if you can recognize them, what do they tell you?

If you're a little lost, you're not alone. Buying signals refer to the various behaviors, content consumption, and social interactions that indicate a potential buyer's interest and engagement with a product or service. In this episode, we look at how finding them, and reading them correctly, is a key to understanding (and nurturing) the customer journey.

And ready or not, AI has become a powerful tool—and an influence—in wholesale distribution and manufacturing. Like an octopus, its tentacles have spread into every facet of business. This week, we look into the implications of the U.S. Homeland Security naming an AI Safety Security Advisory Board, highlighting the potential risks and benefits of tech giants influencing government decisions.

Furthermore, we explored the surge in AI-related lawsuits, particularly focusing on content creators and media organizations suing AI models for using their content without permission. This issue raises complex legal and ethical questions that may eventually reach the Supreme Court.

The landscape of technology is constantly evolving for wholesale distributors. Listen to this week's episode to help stay informed about the developments that affect your business the most.

Join the conversation each week on LinkedIn Live.

Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.

You can also hear the podcast and other excellent content on our YouTube Channel.

Follow us on Facebook, Twitter, Instagram, or TikTok.